Years ago, in a remarkably successful marketing move, a designer specializing in logos, letterheads and the like came up with the concept of "corporate image." A brilliant concept, but more mirage than image. Now one of the most successful ...
Bruce W. Marcus - May 6, 2013With the Third Annual Super Marketing Conference in Boston mere weeks away, LOMAP's Jared Correia has lawyer marketing on the brain. The day-long conference is live at Suffolk University School of Law—and via webcast—May 16, but today the ...
Jared Correia - May 3, 2013Last year I went to a reunion of sorts with a couple dozen former colleagues from my college newspaper. Itinerant profession that it is, journalism had scattered us across the country into a broad range of media industry jobs. Over the years I ...
Steven Andersen - May 2, 2013Everybody knows more consumers are going online when searching for legal services. It follows that a good way to reach new clients is by showing up in their online searches—and it's particularly important to be in the top on the search engine ...
Court Cunningham - April 29, 2013Future of lawyers: Five big ideas from Suffolk Law Institute. With Professor Andrew Perlman at the helm, Suffolk University Law School in Boston recently created the Institute on Law Practice Technology & Innovation. Its purpose: To “study ...
Heidi Alexander - April 26, 2013Other people talk about the classic maxim that people should "know, like and trust" you—or something like that—and that gets you business. I’ve heard it attributed to Dale Carnegie and it must appear in some business book somewhere. I’ll be ...
Jared Correia - April 25, 2013Who are these “enterprising lawyers”? Actually, they are easy to spot. Look for the happier, more engaged lawyers. Deeply invested in the power of the work they do for their clients, they have ample interests beyond the practice of law as well. ...
The Editors - April 23, 2013As you know, it’s nearly impossible to accurately track your email time with merely a start/stop timer. You’re probably bouncing from email to email in rapid fire mode. The last thing you want to worry about is timekeeping, ...
Brett Owens - April 22, 2013If you use WordPress for your blog or law firm website, you may know that this month the WordPress community faced perhaps its largest brute force attack. Reports from around the web confirmed a large botnet was using brute-forcing passwords to ...
Gyi Tsakalakis - April 22, 2013You never stop learning. And with so many big conferences this time of year, there's no shortage of opportunities. This week the Association of Legal Administrators held its 2013 Annual Conference and Exposition, covering a wide ...
Lorri Salyards - April 19, 2013