Daily Dispatch


Strategy

Shrink to Grow Your Law Practice

By | Apr.24.14 | 0 Comments

Shrink to Grow

To grow your law practice, you have to get more clients, right? But is that really the best growth strategy? Not necessarily. For many law firms, the right strategy is to get better, not bigger. Pursuing growth — more clients, more billable hours, more staff — for growth’s sake is often counter-productive. Good growth — sustainable, manageable, profitable, enjoyable — requires a different approach. … READ MORE

Online Marketing

The Local Search Game

By | Apr.23.14 | 0 Comments

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Let’s say you’re an average Joe who needs to find a local lawyer. Finding the right one can certainly be a difficult quest. Where do you start? Many might think a person’s automatic first step would be to ask a few friends if they’ve used a lawyer they can recommend. But according to a new FindLaw survey, consumers are more likely to head straight to the Internet.

Thirty-eight percent of people in the 2014 FindLaw survey said they would use the Internet to find a lawyer, compared to 28% who said they’d ask a relative or friend. That’s a big shift from a similar survey less than a decade ago, in 2005, when only 7% said they’d use the Internet and 65% said they’d ask a friend or relative.

The problem there for lawyers? The Internet is such an overcrowded space that the only thing more difficult than finding the right lawyer might be getting found if you’re that lawyer.

Enter the solution: Learning how to win at “local search marketing” … READ MORE


The Money-Making Proposition

By | Apr.22.14 | 0 Comments

New Math New Money

It’s simple math, actually. You can fiddle around with yearly billables expectations, “pieces of the pie” and annual hourly rate adjustments — and even stop stocking free coffee in the break room. But your ability to build a legal business that thrives — one that makes money — is going to require a more systemic approach.

You’ll need to do more than “tweak” to make things work to your satisfaction in today’s environment. Let’s look at the money-making proposition that is your legal practice … READ MORE


Get To The Point

Cure Bad Speech Habits: “It’s, Like, Y’know, Amazing!”

By | Apr.21.14 | 1 Comment

GetToThePoint2

If I hear an awards show red-carpet doyenne say “Your gown is amazing” one more time, I think I will puke on my tray-table. How about “terrific” or “magnificent” or “stunning”? How about getting a thesaurus?

Your vocabulary is probably better than the average reality-show star, but if, you know, you are addicted to “amazing,” or find yourself, like, okay, wanting to, like, break some of your, uhm, bad speech habits, this post is for you.

Maybe you think you have no annoying speech habits. Put that to the test by asking friendly folks you live, work or hang out with if that is true. READ MORE


PRODUCT SPOTLIGHT Q&A

MyCase GM Matt Spiegel: What Are You Working On?

By | Mar.28.14 | 0 Comments

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In our Spotlight Q&A, Attorney at Work interviews leaders in the legal technology industry to find out what makes them tick as entrepreneurs and businesspeople — and what they’re planning next. MyCase’s Matt Spiegel was a busy practicing lawyer before digging in full time to launch MyCase in 2010. While Matt’s law firm continues to thrive, these days he focuses mainly on his role as Founder and GM of MyCase, leading the overall direction of the company and its namesake practice management software. READ MORE


Product Spotlight Q&A

NetDocuments’ Bradlee Duncan: Creativity at Work

By | Mar.26.14 | 0 Comments

NetDocuments Product Manager Bradlee Duncan

In Attorney at Work’s Spotlight Q&A, we talk with the people inspiring, driving and creating the next new things in the legal technology industry — like NetDocuments’ Product Manager Bradlee Duncan.

During his dozen-plus years with NetDocuments, Bradlee has held a few titles: Quality Assurance Engineer, Customer Support Tech, Professional Services Consultant and Trainer. “The cross-functional knowledge has helped me understand our users as well as our infrastructure requirements when evaluating a new feature request,” he says.

READ THE INTERVIEW