Columns

The Power of Facts in Marketing

Let’s say you just found out you have a rare illness. Suddenly, you are in the market for a specialty physician. You do some research, get some names and make an appointment with one or two doctors. What kind of conversation would you have? My ...

Sally J. Schmidt - April 25, 2016
fitness metrics
Top Five Fitness Metrics to Track

You can track nearly everything related to fitness with an app or wearable, or some smart combination of the two: sleep, steps, heart rate, calories, nutrition ... the list goes on. But do you really need to track your fitness? The answer is yes.

Jamie Spannhake - April 22, 2016
Well Said in a speech bubble
Have We Met? Mastering the Meet-and-Greet

The business meet-and-greet scene is fraught with potential pitfalls, even for the most confident among us. Here’s how to reduce embarrassing encounters at networking events, receptions and other occasions.

Mike O'Horo - April 20, 2016
Nothing But the Ruth
Motivator: ‘By Next Week I Will …’

I am the queen of lists. At the end of every month, I write a list of goals for the following month. I have a running to-do list for every day. When I get to the office in the morning, the first thing I do is grab a Post-it note and write what I ...

Ruth Carter - April 18, 2016
A Politically Incorrect Marketing Tip

Ten minutes of top-of-the-hour cable television news can make you feel like your head is going to explode. Or maybe you’ve just read some total bozo’s post. You may want to grab your phone and immediately post your own views about the candidates ...

Theda C. Snyder - April 11, 2016
bar discipline
Outsourcing for Ethics Compliance

In the past, “outsourcing” brought to mind images of large offices filled with workers on telephones, most likely overseas, fielding customer service center phone calls. That it is not what I have in mind when I suggest using outsourcing in your ...

Megan Zavieh - April 4, 2016
Follow the Leaders

One of the nicest things about Attorney at Work, from our perspective, is getting to know so many really smart and dedicated people. Those who serve as our Advisors are among a select few who set and predict trends in the business of practicing ...

The Editors - April 1, 2016
attorney at work
Book Review: How to Be Successful at Succession Planning

Book Review | “The Lawyer's Guide to Succession Planning: A Project Management Approach for Successful Law Firm Transitions and Exits.”

Roy S. Ginsburg - March 30, 2016
Legal Technology Product Beat
ABA TECHSHOW Down-Low: Upgrades Unleashed at 2016 Conference

If you’re a nerdy lawyer, ABA TECHSHOW is where you go to geek out. (Wait, did I say that out loud?

Jared Correia - March 24, 2016
Teaming Up for a Prospect Pitch Meeting

In a feedback interview, a client told a story to explain why a particular law firm did not get the work after meeting with him. He said the firm brought a team of lawyers to the meeting and the partners were doing a good job of asking questions ...

Sally J. Schmidt - March 23, 2016
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