If you use WordPress for your website or law blog (and you probably should), there are some basic optimizations you should consider making if you care about people finding your content in search engines. If you follow these optimization tips, ...
Gyi Tsakalakis - May 23, 2013Meet this month's Enterprising Lawyer, solo appellate specialist Walter Sargent. In 1996, Walter left the Colorado Springs office of a large Denver-based law firm to start his own solo practice focused entirely on appeals. The ...
The Editors - May 21, 2013Thought leadership. It’s a new term for an old concept—writing and speaking to enhance your visibility and build a public perception of your expertise. Lawyers have used thought leadership as a marketing strategy since the very early days of law ...
Sally J. Schmidt - May 20, 2013Question: Ours is a three-lawyer litigation firm with high-profile experience in a narrow issue. Obviously we don’t have the luxury of an in-house marketing department like the big law firms. But we certainly have the capability to best them in ...
The Editors - May 16, 2013Microsoft Office 2013 has been available for several months, but Office 2010 has been stable and mostly well-received in our firm. And with staff and lawyers already overwhelmed by the never-ending stream of new technologies hurtling toward ...
Vivian Manning - May 13, 2013In an interview earlier this year, Laurel Bellows, managing partner of her Chicago business and employment law firm and current president of the American Bar Association, was asked, “How do you do it? How do you do work-life balance and is it ...
Ruth Carter - May 8, 2013In the midst of a recent conversation about how to leverage Evernote to become more productive, I was asked a simple yet thought-provoking question: "Daniel, how do you define productivity?" My definition may be a bit nonconformist, but here it ...
Daniel Gold - May 7, 2013With the Third Annual Super Marketing Conference in Boston mere weeks away, LOMAP's Jared Correia has lawyer marketing on the brain. The day-long conference is live at Suffolk University School of Law—and via webcast—May 16, but today the ...
Jared Correia - May 3, 2013Future of lawyers: Five big ideas from Suffolk Law Institute. With Professor Andrew Perlman at the helm, Suffolk University Law School in Boston recently created the Institute on Law Practice Technology & Innovation. Its purpose: To “study ...
Heidi Alexander - April 26, 2013Other people talk about the classic maxim that people should "know, like and trust" you—or something like that—and that gets you business. I’ve heard it attributed to Dale Carnegie and it must appear in some business book somewhere. I’ll be ...
Jared Correia - April 25, 2013