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Content Marketing Tips for Lawyers
Write Your Way Into the Euphemism-Free Zone

Last month’s United Airlines overbooking debacle and the subsequent PR disaster and brand implosion has me thinking of the value of communicating clearly. There’s much to be critical of in United’s behavior and initial poorly worded erstwhile ...

Susan Kostal - May 1, 2017
Writing Your Way to New Business

There was a time not that long ago when I counseled lawyers not to spend too much time writing and publishing articles. Back then, they were largely passive, short-lived marketing efforts. Today, however, as clients conduct their own internet ...

Sally J. Schmidt - April 27, 2017
spring clean your law practice
Five Ways to Spring Clean Your Personal and Professional Life

Jamie Spannhake | Here are five ways to spring clean your personal and professional life.

Jamie Spannhake - April 21, 2017
prospective client
Stone Soup: A Client Development Metaphor

There is an old folk story that makes a fine metaphor for client development. In the tale, hungry strangers (read: the law firm client team) facilitate the people of a town (the team’s clients) giving them food (solving a problem and ...

Mike O'Horo - April 19, 2017
business cards
16 Good Things to Do with a Business Card (Yours and Theirs)

If you still have 496 business cards in the original box of 500 you received when you began practicing, it’s time for a few pointers.

Merrilyn Astin Tarlton - April 17, 2017
client calls
A Solo’s Tips on Balancing Client Calls and Personal Time

If you’re a solo practitioner or in a small law firm, you are likely a slave to your smartphone, making sure clients can always reach you. As the managing partner at a small firm, I found it increasingly difficult to keep up with my clients' ...

Steven Palermo - April 14, 2017
Attorney at Work
CRM of the Crop: Lexicata Represents a Step Forward in Client Intake

Until recently, law firms have had to rely on generic business software for managing customer relations, including intake. Salesforce is the longtime leader in that category. Starting with Avvo’s release of Ignite, however, law firm-specific ...

Jared Correia - April 13, 2017
You Can’t Practice Law Without Math

A big part of a lawyer’s role is negotiation, and that means numbers. A lawyer has to be able to calculate the value of whatever is being negotiated. Case evaluation is part art and a lot of math. Pulling a number out of the air and hoping the ...

Theda C. Snyder - April 12, 2017
Once More Unto the Breach: Taking a Second Bar Exam

Last month I signed up to take the California bar exam in July. (I'm fully aware I might be insane.) Taking the Arizona bar exam right after law school, when I had no obligations outside of studying, was challenging enough. This time, I reached ...

Ruth Carter - April 11, 2017
bar discipline
Creative Goal Setting for Improving Your Solo Practice

It seems that every solo lawyer I meet has a list of things they would like to be doing better in their practice. Sometimes the motivating factor is business growth, sometimes it’s efficiency. At the heart of many “to do” items, though, is ...

Megan Zavieh - April 10, 2017
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