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There is an old folk story that makes a fine metaphor for client development. In the tale, hungry strangers (read: the law firm client team) facilitate the people of a town (the team’s clients) giving them food (solving a problem and ...

If you still have 496 business cards in the original box of 500 you received when you began practicing, it’s time for a few pointers.

If you’re a solo practitioner or in a small law firm, you are likely a slave to your smartphone, making sure clients can always reach you. As the managing partner at a small firm, I found it increasingly difficult to keep up with my clients' ...

Until recently, law firms have had to rely on generic business software for managing customer relations, including intake. Salesforce is the longtime leader in that category. Starting with Avvo’s release of Ignite, however, law firm-specific ...

A big part of a lawyer’s role is negotiation, and that means numbers. A lawyer has to be able to calculate the value of whatever is being negotiated. Case evaluation is part art and a lot of math. Pulling a number out of the air and hoping the ...

Last month I signed up to take the California bar exam in July. (I'm fully aware I might be insane.) Taking the Arizona bar exam right after law school, when I had no obligations outside of studying, was challenging enough. This time, I reached ...

It seems that every solo lawyer I meet has a list of things they would like to be doing better in their practice. Sometimes the motivating factor is business growth, sometimes it’s efficiency. At the heart of many “to do” items, though, is ...

The Legal Marketing Association Annual Conference is where lawyers and legal marketers go to get up to date on the latest techniques, trends and tools. Here are top content-related takeaways from last week’s confab in Las Vegas.

While there are infinite ways to spend money marketing your law firm, only some will deliver the right return on investment. In my experience, especially in today’s increasingly digital marketing environment, finding and working with the right ...

Question: "A growing number of millennials are joining older generations in law firms. What are generational communication differences, why do they matter, and can understanding them improve performance across our firm?" In this ...