Columns

For lawyers, web marketing is what the French call a devoir — a “have to.” But most of us would rather wash our hands of it. We didn't go to school for an MBA or marketing degree. We have a whole desk full of case files demanding our time and ...

Email marketing should be part of your internet marketing plan. (See "The Big Three Internet Marketing Activities for Lawyers.") Emailing new posts from your blog to a list of clients and prospects increases the return on your blogging time (and ...

Question: Are there tools available to help me see how many people are reading my blog? Are there standards to judge its success? In this month's "Ask the Experts from the Legal Marketing Association," ...

Let’s say you just found out you have a rare illness. Suddenly, you are in the market for a specialty physician. You do some research, get some names and make an appointment with one or two doctors. What kind of conversation would you have? My ...

You can track nearly everything related to fitness with an app or wearable, or some smart combination of the two: sleep, steps, heart rate, calories, nutrition ... the list goes on. But do you really need to track your fitness? The answer is yes.

The business meet-and-greet scene is fraught with potential pitfalls, even for the most confident among us. Here’s how to reduce embarrassing encounters at networking events, receptions and other occasions.

I am the queen of lists. At the end of every month, I write a list of goals for the following month. I have a running to-do list for every day. When I get to the office in the morning, the first thing I do is grab a Post-it note and write what I ...

Ten minutes of top-of-the-hour cable television news can make you feel like your head is going to explode. Or maybe you’ve just read some total bozo’s post. You may want to grab your phone and immediately post your own views about the candidates ...

In the past, “outsourcing” brought to mind images of large offices filled with workers on telephones, most likely overseas, fielding customer service center phone calls. That it is not what I have in mind when I suggest using outsourcing in your ...

One of the nicest things about Attorney at Work, from our perspective, is getting to know so many really smart and dedicated people. Those who serve as our Advisors are among a select few who set and predict trends in the business of practicing ...