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To truly succeed, a law practice can’t rely on growth that results only from isolated circumstances, seasonal trends or provisional impulses. Instead, you establish continuity and sustainability by developing a strategic growth plan, and by ...

If you are a solo practitioner, of counsel, or a partner at a law firm, you have at least two roles: attorney and entrepreneur. Your time and energy are split between performing client work and making sure new business is coming in the ...

Using social media incorrectly or ineffectively can be damaging to your professional reputation. It comes down to one thing: expectations.

Lawyers have been conditioned, from time immemorial, to believe that successful marketing means broadcasting superiority. You must have won more false awards, and higher verdicts, and would have established further contrived rankings. To a ...

“We can surely do better,” read the last line of the email. “What the hell does that mean?” asked Margaret. The young associate had just helped win a big case, and she was reading a "thank you for your efforts" email from the lead partner to the ...

For lawyers, web marketing is what the French call a devoir — a “have to.” But most of us would rather wash our hands of it. We didn't go to school for an MBA or marketing degree. We have a whole desk full of case files demanding our time and ...

Email marketing should be part of your internet marketing plan. (See "The Big Three Internet Marketing Activities for Lawyers.") Emailing new posts from your blog to a list of clients and prospects increases the return on your blogging time (and ...

Question: Are there tools available to help me see how many people are reading my blog? Are there standards to judge its success? In this month's "Ask the Experts from the Legal Marketing Association," ...

Let’s say you just found out you have a rare illness. Suddenly, you are in the market for a specialty physician. You do some research, get some names and make an appointment with one or two doctors. What kind of conversation would you have? My ...

You can track nearly everything related to fitness with an app or wearable, or some smart combination of the two: sleep, steps, heart rate, calories, nutrition ... the list goes on. But do you really need to track your fitness? The answer is yes.