It’s not always easy to convince lawyers that they should care more about client service. Too many genuinely believe their legal expertise is paramount—the only thing that truly matters when establishing their law practice’s reputation. ...
Roy S. Ginsburg - May 14, 2013Years ago, in a remarkably successful marketing move, a designer specializing in logos, letterheads and the like came up with the concept of "corporate image." A brilliant concept, but more mirage than image. Now one of the most successful ...
Bruce W. Marcus - May 6, 2013With the Third Annual Super Marketing Conference in Boston mere weeks away, LOMAP's Jared Correia has lawyer marketing on the brain. The day-long conference is live at Suffolk University School of Law—and via webcast—May 16, but today the ...
Jared Correia - May 3, 2013The recent post here about whether lawyers' paper business cards are obsolete reminded me that, yes, there are important things to be done with all the cards you collect at a conference or meeting. First, let’s talk about business card ...
Theda C. Snyder - April 24, 2013Question: "What’s the current thinking on business cards? They seem like an anachronism in a digital world, yet I don’t know how else to invite someone to contact me without them. What do lawyers 'in the know' do?" In this ...
The Editors - April 18, 2013When you finish up a big case or put the final signatures on a long-time-closing contract, things can get slow around your office. You might begin feeling a little panicky. It's dangerously easy at that point to slip into thinking you'd take any ...
Merrilyn Astin Tarlton - April 5, 2013One of my clients met recently with a senior lender of a bank to explore potential referral opportunities. The lender said to the lawyer, in essence, “We do everything our competitors do but we have two unique lending areas: We finance yachts ...
Sally J. Schmidt - March 20, 2013On the one hand, the social Internet has become perhaps the most revolutionary communications tool in human history. On the other, it has also been called "a shallow and unreliable electronic repository of dirty pictures, inaccurate rumors, bad ...
Gyi Tsakalakis - February 25, 2013If you were one of the 108 million Americans watching Super Bowl XLVIII, you know what I mean when I say it’s a rare few of us who’ll ever feel the adulation Jacoby Jones enjoyed when he ran back the first kickoff of the second half ...
Merrilyn Astin Tarlton - February 22, 2013There’s an old show business axiom that you always want to leave the audience hungry for more. Yes, you may rightfully see your law practice as more business than vaudeville. But you also want clients to find working with you is so pleasant and ...
Merrilyn Astin Tarlton - February 8, 2013