Law Firm Marketing

If you're still advertising your practice in print—newspapers, magazines or directories—it's really past time to dig deeply into whether this investment is still delivering value. Print magazine readership goes down by about two percent each ...

At solo and small firm conferences around the country, lawyers gather to polish their skills, learn about new technology—and pick up a marketing tip or two. At the Illinois State Bar Association's Annual Solo and Small Firm Conference last week, ...

If you are hard at work building your online presence, with a website, a blog (or two) and social media accounts, soon you'll find that managing the "back end" can make you a little, well, batty. Preferences. Security settings. Passwords. ...

Unfortunately, most lawyers aren't particularly excited about the idea of networking. Even lawyers who've taken steps to get help with business development will object, inevitably, when it's time to test their networking ability. Two primary ...

When you open a solo or small law practice, making money may be your biggest concern, and you may feel like you have to accept every job that comes in the door. I’ve been to networking events where other law firm owners say that’s what they did ...

Here are a few tips to organically and meaningfully grow your Twitter presence.

Let me guess—you don't have time to think about your reputation in your community, much less devote extra hours to volunteer activities. After all, you're already doing a lot for your community by doing what you do best—providing reliable legal ...

It was a formal response to an RFP. Or maybe a pitch you finally made to that client you've been softening up for some time. And you were great! But ... no, you didn't get the work. It is so disappointing, that goes without saying. But ...

Your firm makes you a partner based on potential—a belief that everything the partners have observed indicates you have the characteristics to be successful. You've got what it takes! But making partner is one thing. Staying partner ...

Google+ is Google’s effort to create a social media community. It seems like a lot of people have a Google+ account but don’t really use it. There is, though, one aspect of Google+ that differentiates it from the other social media sites and ...