Law Firm Marketing

When you open a solo or small law practice, making money may be your biggest concern, and you may feel like you have to accept every job that comes in the door. I’ve been to networking events where other law firm owners say that’s what they did ...

Here are a few tips to organically and meaningfully grow your Twitter presence.

Let me guess—you don't have time to think about your reputation in your community, much less devote extra hours to volunteer activities. After all, you're already doing a lot for your community by doing what you do best—providing reliable legal ...

It was a formal response to an RFP. Or maybe a pitch you finally made to that client you've been softening up for some time. And you were great! But ... no, you didn't get the work. It is so disappointing, that goes without saying. But ...

Your firm makes you a partner based on potential—a belief that everything the partners have observed indicates you have the characteristics to be successful. You've got what it takes! But making partner is one thing. Staying partner ...

Google+ is Google’s effort to create a social media community. It seems like a lot of people have a Google+ account but don’t really use it. There is, though, one aspect of Google+ that differentiates it from the other social media sites and ...

This summer, the hottest ticket at state bar association annual meetings seems to be sessions focused on the future of the business of practicing law. And with just cause. There's a lot going on out there to make us nervous. Increased ...

I learned everything I ever need to know about client service the first time I closed a deal on my own. I was a young client, anxiously micro-managing a negotiation that my outside counsel (whom I’ll call Steve) could have mastered in his sleep. ...

I confess that writing a post about ways to measure social media performance took some thinking, mainly because I don’t put much stock in the typical metrics, like follower count. Getting people to follow you is easy. Getting people to engage ...

I’ll admit it—networking is one of my least favorite parts of my job. I wish everyone just knew who I was, thought I was fabulous and that my phone was ringing off the hook with more business than I can handle. Unfortunately, that’s not the ...