Law Firm Marketing

Are you sending mixed messages by saying one thing and doing another? Can you tell when people are trustworthy, bored, anxious or interested by the way they sit or how they look at you? So far in this series on body language, we've looked at ...

If you were to believe everything being written about legal services today, you might think lawyer-client relationships have boiled down to one thing: pricing. Yet in my conversations with clients, fees rarely are the first thing mentioned or ...

Trellis legal analytics | Keeping up on the litigation landscape with AI-powered legal analytics can help cultivate productive and meaningful client relationships.

Lawyers looking to make their content more visible should get much more aggressive about guest posting. Here’s how.

Roy Ginsburg | Small firms may be in a perfect position for new client acquisition in 2021 — as long as they follow these three steps.

Nothing But the Ruth! | This may be naive, but shouldn't the purpose of continuing legal education be to make us better lawyers?

Gone are the days when people relied only on personal recommendations or traditional advertising to find a lawyer. Google has stepped into the role of the "trusted friend" recommending a lawyer, and online local reviews serve as word-of-mouth in ...

Annette Choti | Building a thought leadership strategy for your law firm can seem complex. Break the process into steps.

New law firm owner Andrew Lacy explains how he's using a CRM system and email list segmentation for more targeted marketing.

From the initial call to pricing, factors to consider when you evaluate digital marketing agencies for your firm.