Law Firm Marketing

New Book Launch! Gina Rubel adds Crisis Communications, Legal Ethics to the second edition of her comprehensive guide.

Product Review | For these end-to-end digital marketing and intake experts, one metric rules them all.

Jackson Walker's LinkedIn campaign is so simple and inviting that it quickly stands out among the sea of humblebrag content. Here’s how they did it.

Mike O'Horo explains the perverse dynamic at play when firms hire lateral partners, and what's really at stake.

LinkedIn can be a big asset to your career, says Ruth Carter, but a nightmare when you get a slew of unsolicited messages. How do you respond?

Michael Rynowecer says meeting these new expectations means the difference between getting hired and not. Here are changes having the most impact on law firms.

Infographic | Ari Kaplan's nine ways to get more out of getting published.

Invest, maintain or divest? This process will help you identify where to focus your marketing.

Gathering all available facts puts your firm in a much better position to match your pitch to the needs of your potential new client.

I’ve seen a fair number of law firm videos, but none inspired coffee dates like these did. What was the secret sauce?