Law Firm Marketing

So you’ve spent a year creating content. You’ve written articles, created a client newsletter, are active on a blog and comment thread on your bar association website. You publish and provide comments in the local business press. And you ...

Pay-per-click, PPC, paid search — these terms might be familiar to you. Perhaps you’ve even tried Google AdWords but found this digital marketing channel unsuccessful. Usually, that is due to a poorly optimized account instead of the channel ...

Today Attorney at Work readers get the first look at Bob Denney’s annual “What’s Hot and What’s Not in the Legal Profession.” For the past three decades, Denney & Associates has been taking the temperature of the profession and reporting on ...

Because of this widespread use by lawyers and businesspeople, LinkedIn’s potential to create and nurture relationships between lawyers and clients is significant. You need to be there, and you need to focus on creating a profile and presence ...

It really doesn't matter how much money and time go into your law practice’s website. You'll likely always be left wondering if it is actually doing the job you need it to do — and if not, what the heck is wrong with it. Like some, you may have ...

It's a given that you need to delegate or outsource some tasks if you want to grow as a firm. There are only so many hours in a day, and if you try to do absolutely everything yourself, it will mean limited revenues and likely unbearable hours ...

The 80/20 rule is so ubiquitous that many of us have lost touch with its origins. Input/output? Sales leads/conversions? Clients/revenue? Greens/grains? Sharing my day/your day? Conceived by Vincent Pareto, the 80/20 rule, also known as the ...

Despite widespread recognition that the legal services business is undergoing the greatest change in its history, the industry still clings to a definition of relationships that doesn’t map to today’s reality. Different times and circumstances, ...

As new technology emerges and new trends take over, how we market our business changes. You have to keep up in order to stay relevant, and all of the moving pieces should work together seamlessly so you can spend more time focused on generating ...

Question: "One of my longtime social and professional friends was appointed this year as our newest local judge. We have been social media friends for years. I haven’t appeared before her yet, but expect I will at some ...