Law Firm Marketing

Good marketers are good networkers. They meet lots of people in all kinds of settings and turn those people into clients. Chances are, you can be more focused about how your charity time and money integrate with your marketing efforts.

I’ve always liked the saying “If the only tool you have is a hammer, you tend to see every problem as a nail.” I think lawyers often make this mistake when approaching business development opportunities. Facing with pitches or presentations to ...

In a country with increasingly diverse demographics, effective marketing must appeal to but not insult any group. Sticking to One's Own. People may be most comfortable consulting a lawyer in their own demographic, but that ...

Much has been written about clients’ reactions to escalating legal costs, but what are the implications of a client challenging individual billing entries? It may not be about billing at all, but about how well your operating style aligns with ...

On Sept. 1, 1994, a man named Marc Duke started The Original Pet Drink Co. in Fort Lauderdale, Florida. His vision? Provide flavored bottled water for pets, free of the chemicals found in tap water and fortified with essential vitamins and ...

Law firms are busy places, and sometimes the smaller operations are even more chaotic than their large firm counterparts. It’s important to keep that behind the scenes, though. Your clients should see only a well-oiled machine — beginning the ...

It’s difficult to attend any legal conference these days without hearing about technology and change, but it’s refreshing to discuss these topics with people who actually do the work. Recently, I moderated a panel for an ARK conference, "The New ...

Get to the Point has previously preached that specificity enhances credibility. In fact, I’m working on a cross-stitch with this aphorism to place on the office wall. Using an unsupported superlative flouts this rule.

Most professionals have a complicated relationship with public speaking — particularly if it is a good business development opportunity. On the one hand, you're pretty sure you want this gig. It could be the start of something good for your ...

Blog posts, podcasts and videos aren’t the only options for sharing content on your law firm’s website and social media platforms. Infographics offer an easy way for readers to review — and quickly grasp — visualized data. They are an engaging ...