Law Firm Marketing

marketing
Add These Five Super Marketing Steps to Your Plans

The Super Marketing Conference in Boston, a collaboration between MassLOMAP, the ABA Law Practice Division and Massachusetts Continuing Legal Education, assembled expert speakers from around the country to provide practical, hands-on advice to ...

Heidi Alexander - August 11, 2017
Content Marketing Tips for Lawyers
Niche Blogs: Why 100 Readers Can Be Better Than 1,000

A whopping 91 percent of in-house counsel rate an attorney’s articles and speeches as very to somewhat important when evaluating who to hire, according to the latest data from Greentarget. Just as important, 77 percent rated relevant blog posts ...

Susan Kostal - August 1, 2017
technology tips
Must-Have Technology for Better Client Service

Sometimes lack of basic technology where it’s expected can be extremely frustrating. But forcing technology on clients without a human touch can backfire, too. We asked law practice technology pros Heidi Alexander, Tom Lambotte, Sharon Nelson ...

Joan Feldman - July 28, 2017
charity
How Charity Can Play a Role in Your Marketing Plan

Good marketers are good networkers. They meet lots of people in all kinds of settings and turn those people into clients. Chances are, you can be more focused about how your charity time and money integrate with your marketing efforts.

Theda C. Snyder - July 25, 2017
Understanding the Client’s Decision

I’ve always liked the saying “If the only tool you have is a hammer, you tend to see every problem as a nail.” I think lawyers often make this mistake when approaching business development opportunities. Facing with pitches or presentations to ...

Sally J. Schmidt - July 19, 2017
Are You Woke to Cultural Marketing?

In a country with increasingly diverse demographics, effective marketing must appeal to but not insult any group. Sticking to One's Own. People may be most comfortable consulting a lawyer in their own demographic, but that ...

Theda C. Snyder - June 29, 2017
prospective client
Your Client’s Billing Problem May Be a ‘Fit’ Problem

Much has been written about clients’ reactions to escalating legal costs, but what are the implications of a client challenging individual billing entries? It may not be about billing at all, but about how well your operating style aligns with ...

Mike O'Horo - June 28, 2017
Consumer Targeting: Knowing Your Ideal Client Can Elevate Your Practice

On Sept. 1, 1994, a man named Marc Duke started The Original Pet Drink Co. in Fort Lauderdale, Florida. His vision? Provide flavored bottled water for pets, free of the chemicals found in tap water and fortified with essential vitamins and ...

Nika Kabiri - June 26, 2017
Lawyer greeting client intake
Ways to Spruce Up Your Client Intake Process

Law firms are busy places, and sometimes the smaller operations are even more chaotic than their large firm counterparts. It’s important to keep that behind the scenes, though. Your clients should see only a well-oiled machine — beginning the ...

Noble McIntyre - June 21, 2017
legal departments
Under Pressure: Five Insights on the Evolving In-House Counsel Role

It’s difficult to attend any legal conference these days without hearing about technology and change, but it’s refreshing to discuss these topics with people who actually do the work. Recently, I moderated a panel for an ARK conference, "The New ...

Mary Juetten - June 16, 2017
envelope

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