Law Firm Marketing

It is a common lament: “My clients say they only want me. How do I introduce colleagues or juniors in a way that creates trust?”

It’s nearly June. Time to update your LinkedIn profile again! After the inevitable January “fresh start” updates, many people leave their LinkedIn profile alone the rest of the year. If you’re a savvy social media user, you update it every ...

Using social media incorrectly or ineffectively can be damaging to your professional reputation. It comes down to one thing: expectations.

Lawyers have been conditioned, from time immemorial, to believe that successful marketing means broadcasting superiority. You must have won more false awards, and higher verdicts, and would have established further contrived rankings. To a ...

For lawyers, web marketing is what the French call a devoir — a “have to.” But most of us would rather wash our hands of it. We didn't go to school for an MBA or marketing degree. We have a whole desk full of case files demanding our time and ...

Information sitting in your law firm's case management software can help you make better-informed marketing decisions — including where and when to advertise. Most firms have the information they need. It's just a matter of making a priority of ...

Email marketing should be part of your internet marketing plan. (See "The Big Three Internet Marketing Activities for Lawyers.") Emailing new posts from your blog to a list of clients and prospects increases the return on your blogging time (and ...

Question: Are there tools available to help me see how many people are reading my blog? Are there standards to judge its success? In this month's "Ask the Experts from the Legal Marketing Association," ...

Recently I read an article on content marketing that promised to tell, in so many words, “how to market yourself without extra work.” It then presented an app, showing "how easy it is to automate repurposing your content.” “Once you have your ...

Let’s say you just found out you have a rare illness. Suddenly, you are in the market for a specialty physician. You do some research, get some names and make an appointment with one or two doctors. What kind of conversation would you have? My ...