Law Firm Marketing

In 2016, reputation and relationships remain fundamental to client development. If anything’s changing, it’s the tools at our disposal to create, nurture and solidify our relationships.

The more I conduct client feedback interviews, the more I realize how few quality contacts lawyers make with their clients outside the substantive legal work being done. The number of times clients fumble for the name of a lawyer who is actively ...

As a blogger, I often have random inspirations for posts. They can hit me at any time — when I’m going for a run, talking to colleagues, reading my Twitter feed. The one time my brain goes blank is the moment I sit down to actually write a post, ...

In this edition of "Ask the Experts from the Legal Marketing Association," Elizabeth Lampert, Jeff Scalzi and Katie Gilmore answer the question, "Where does content marketing fit in the law firm?" Read their answers for ways ...

If you want to stay relevant, you need to master the art of social media. According to data from the Pew Research Center, 65 percent of adults in the U.S. now use social networking sites, compared to just 7 percent in 2005. Platforms like ...

Not every small law firm can afford a full-time marketing director. But what the right marketer can produce with a minimal budget will probably surprise you. A case in point is the Law Offices of Peter N. Brewer, a six-lawyer boutique real ...

Maybe as I get older I have less patience for things that seem wasteful or meaningless, or maybe I’m just getting crankier. I suspect people who work with me would choose the latter, but I have made strides over the past few years in learning ...

Upgrading your networking skills is always a good idea, but what about your technology? We asked our legal technology and marketing dream team, “How do you use technology to track and connect with all of those great contacts you’ve ...

For years I’ve heard the mantra, “It’s all about relationships.” At the risk of casting an unwelcome pall in the middle of the holidays, bear with me while I gore this venerable ox, a quaint vestige of the 25-year seller’s market that ended in ...

Cat got your tongue? Our special two-week holiday series, “Connect the Dots: A Lawyer’s Guide to Networking,” continues today with good tips on starting and sustaining conversations. You’ve heard about the elevator speech, the 30-second ...