Want to update and improve your firm's website? Take a lesson from what the most successful and tech-savvy sites have in common. Here are five things designers are working on specifically for law firm websites. ... Karin Conroy - February 5, 2016
Effective branding creates a psychological connection between a “thing” and the people who'll willingly pay money for that “thing.” In my own branding, I've always done what came naturally. I didn't start out by thinking about rules or ...
Julie Tolek - February 1, 2016
It’s widely accepted that law schools don’t do a very good job — or in many cases don’t do anything at all — to teach law students how to develop business. Many commentators lament this failure, criticizing schools for not focusing on business ...
Jay Harrington - January 28, 2016
In 2016, reputation and relationships remain fundamental to client development. If anything’s changing, it’s the tools at our disposal to create, nurture and solidify our relationships.
Gyi Tsakalakis - January 22, 2016The more I conduct client feedback interviews, the more I realize how few quality contacts lawyers make with their clients outside the substantive legal work being done. The number of times clients fumble for the name of a lawyer who is actively ...
Sally J. Schmidt - January 21, 2016
As a blogger, I often have random inspirations for posts. They can hit me at any time — when I’m going for a run, talking to colleagues, reading my Twitter feed. The one time my brain goes blank is the moment I sit down to actually write a post, ...
Ruth Carter - January 13, 2016
In this edition of "Ask the Experts from the Legal Marketing Association," Elizabeth Lampert, Jeff Scalzi and Katie Gilmore answer the question, "Where does content marketing fit in the law firm?" Read their answers for ways ...
The Editors - January 11, 2016 If you want to stay relevant, you need to master the art of social media. According to data from the Pew Research Center, 65 percent of adults in the U.S. now use social networking sites, compared to just 7 percent in 2005. Platforms like ...
Nicolas Gomez - January 8, 2016
Not every small law firm can afford a full-time marketing director. But what the right marketer can produce with a minimal budget will probably surprise you. A case in point is the Law Offices of Peter N. Brewer, a six-lawyer boutique real ...
Susan Kostal - January 7, 2016
Maybe as I get older I have less patience for things that seem wasteful or meaningless, or maybe I’m just getting crankier. I suspect people who work with me would choose the latter, but I have made strides over the past few years in learning ...
Otto Sorts - January 5, 2016
Sign up for our free newsletter.
