Leading a law firm is often compared to being the chief herder at a cat ranch. On the communications front, the managing partners at a law firm are challenged not only with what to say to their colleagues and clients but when and how to say ...
John Byrne - March 4, 2015
For lawyers, using Facebook for marketing is a tough nut to crack. And Facebook has been making it harder to reach your fans on its platform with some recent steps. Many brands are saying that their reach is getting smaller and smaller due to ...
Mike Ramsey - February 20, 2015
At a recent Marketing Partner Forum, organizers presented the results of a Thompson Reuters survey of law firm marketers. Two points in particular jumped out at me: (1) The “most-important initiative” for the law firms was improving business ...
Sally J. Schmidt - February 16, 2015
Contrary to what some social media pundits would say, conferences where people show up and interact in person have not gone away. Not only are they around to stay, but most legal marketing pundits (including yours truly) agree that attending ...
Roy S. Ginsburg - February 10, 2015
One of the great story lines from the movie "Caddyshack" is Carl Spackler's (Bill Murray) epic battle with the pesky golf course gopher. While the gopher proved to be a tougher adversary than Spackler expected, and ultimately outwitted the ...
Jay Harrington - February 9, 2015
My practice focuses on franchise and entrepreneur law. A little over a year ago, I launched Franchise Euphoria, an educational podcast about franchising and business. Truth be told, the No. 1 reason I started it was to help aspiring ...
Josh Brown - February 4, 2015
There’s oh-so-much talk about social media and lawyer marketing. So we decided to get some facts of our own. In our first Attorney at Work Social Media Survey, conducted in December, we asked readers about their social media habits, preferences ...
The Editors - February 3, 2015 If your ideal clients are on the Internet (and if they are alive, they are), you might be missing out on a world of marketing opportunity. You can kick back and hope the random hits Google coughs up for your practice do the trick. Or you can ...
The Editors - January 28, 2015
What’s not to like about a large, highly targeted B2B market with low competition? Not much. That’s why SlideShare has become the Internet’s largest platform for sharing presentations. With 60 million unique visitors every month, it receives ...
Jayne Navarre - January 22, 2015
Ask any parent of a small child, and they’ll tell you: Caillou is a whiny little puke. On the scale of fears for parents, seeing ...
Jared Correia - January 21, 2015
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