Contrary to what some social media pundits would say, conferences where people show up and interact in person have not gone away. Not only are they around to stay, but most legal marketing pundits (including yours truly) agree that attending ...
Roy S. Ginsburg - February 10, 2015
One of the great story lines from the movie "Caddyshack" is Carl Spackler's (Bill Murray) epic battle with the pesky golf course gopher. While the gopher proved to be a tougher adversary than Spackler expected, and ultimately outwitted the ...
Jay Harrington - February 9, 2015
My practice focuses on franchise and entrepreneur law. A little over a year ago, I launched Franchise Euphoria, an educational podcast about franchising and business. Truth be told, the No. 1 reason I started it was to help aspiring ...
Josh Brown - February 4, 2015
There’s oh-so-much talk about social media and lawyer marketing. So we decided to get some facts of our own. In our first Attorney at Work Social Media Survey, conducted in December, we asked readers about their social media habits, preferences ...
The Editors - February 3, 2015 If your ideal clients are on the Internet (and if they are alive, they are), you might be missing out on a world of marketing opportunity. You can kick back and hope the random hits Google coughs up for your practice do the trick. Or you can ...
The Editors - January 28, 2015
What’s not to like about a large, highly targeted B2B market with low competition? Not much. That’s why SlideShare has become the Internet’s largest platform for sharing presentations. With 60 million unique visitors every month, it receives ...
Jayne Navarre - January 22, 2015
Ask any parent of a small child, and they’ll tell you: Caillou is a whiny little puke. On the scale of fears for parents, seeing ...
Jared Correia - January 21, 2015
A decade from now, consumers of legal services will use the Internet and mobile technology to do it all: research legal issues, find and engage an attorney, even have legal services delivered to them. But when answering the question “Where do ...
Dan Lear - January 20, 2015
One of the first things we do at the start of a new year is open up our calendar and plug in the dates for conferences most likely to deliver the big ideas. We've poured over the sessions and speaker bios and asked for recommendations for 2015's ...
Joan Feldman - January 16, 2015 Business plans. Marketing plans. Professional development plans. The hard drives and filing cabinets of lawyers are littered with them. For some, developing a plan is a worthwhile exercise and a means to a desired end: business development and ...
Jay Harrington - January 15, 2015
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