Knowing the difference between a feature and a benefit when describing your practice can help you improve your marketing success. There’s a simple way to understand it. Think of a typical pencil. Features would include that it’s yellow and ...Theda C. Snyder - January 10, 2011
When it comes to texting, you may not be in the same league as teens, but as texting becomes more and more a part of our lives, the inevitable has started to happen: Overuse injuries—carpal tunnel, eye strain, and neck and back pain. Here are ...Mary Ellen Sullivan - January 6, 2011
At Attorney at Work, we propose that 2011 is the year to explore kindness as a universal business principle. Acts of kindness not only bind clients and colleagues to you, they can be the key to improving employee (and practice) performance. ...The Editors - December 29, 2010
There’s no way to avoid it: holiday parties with goodies loaded with sugar, fat and calories. Even the uber-disciplined may find themselves a few pounds heavier at this time of year. But now, according to a new study, there is a smart, simple ...Mary Ellen Sullivan - December 17, 2010
Are you making yourself sick just trying to keep focused on the work at hand and not click over to Facebook to check on your “friends?” Struggling with the guilt you feel two hours after googling a single address, once you realize that you’ve ...Merrilyn Astin Tarlton - December 16, 2010
You already know how to break the ice. You want to surpass the small talk, to get to know the other person. And if that person is a potential client, you hope a genuine and compelling conversation will cultivate a relationship and perhaps lead ...Steven Taylor - December 14, 2010
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