Social Media Marketing
Leading a law firm is often compared to being the chief herder at a cat ranch. On the communications front, the managing partners at a law firm are challenged not only with what to say to their colleagues and clients but when and how to say it.
Social media, and Twitter in particular, offers those in the top spots at law firms an outlet to reach and connect with people in a way that transcends the traditional memo and email blasts that fill up inboxes.
Several of these managing partners’ counterparts in the corporate world — notables like Bill Gates, Richard Branson and Elon Musk — have been using Twitter for years with great success in building and engaging a following that ultimately helps promote their products and cement customer loyalty. Still, despite its high-profile benefits, only about 5 percent of the CEOs of America’s biggest companies are active on Twitter.
A thorough recent search of Twitter for leaders of large law firms uncovered about a half-dozen from the AmLaw 100 that have been regularly posting in the past year or two.
Why so few? For many, Twitter remains a mystery, for sure. And that’s a shame. Despite its more spartan user interface, especially when compared with LinkedIn and Facebook, Twitter is ultimately about building and interacting with a community of people, companies and groups who share common interests or who are looking to be entertained or informed, or any combination of those.
But like most marketing opportunities, there are pros and cons to having your law firm’s leader on Twitter. … READ THE REST
Ask the Experts
There was a time when a sizable listing and an AV Peer Review rating in the Martindale-Hubbell directory was a lawyer’s key to an endless flow of high-class clients. And today plenty of cash is still spent on premium listings in legal directories. So, what do the experts from the Legal Marketing Association think? Are there better ways to spend your marketing dollars? Today Jim Jarrell, Michelle Maier and Stacy Smith weigh in … READ THE REST
It gets to be a bit much, all the chatter about the legal profession changing at the speed of light. Even if it is transforming into something quite great — I know, maybe it is and maybe it isn’t — it seems nearly impossible to figure out what to do about it in your own law practice. Particularly if you can hardly keep your head above water with the old normal practice of law.
Come Prepared to Compete. Let’s cut to the chase and identify what you ought to be doing now if you want your business of law to be thriving in 10 years, or five, or even one year from now. Here’s your to-do list. … READ THE REST
Friday Five Profitability Tips
Processes are the means by which we get things done, and checklists can keep us on top of what needs to get done. That’s why pilots, surgeons and astronauts use checklists extensively. They help eliminate the fear of forgetting something important.
When you set up a new client file, end a client matter or do any number of common law practice tasks, you have a standard process. It’s most likely in your head, though, and not well documented. Checklists are great tools for making sure you are completing the routine processes in your practice without mistakes. They’ll also save you time, especially if you want to delegate certain tasks. So let’s get some of these processes out of your head … READ THE REST
Attorney at Work Classic
Every lawyer wrestles with getting and keeping clients. Actually, it is quite normal to constantly wonder: “Where do I start?” “Are we spending enough on marketing … or spending too much on the wrong things?” “What are the right things?” Stop! Don’t get all tangled up! Take a break and get back to the basics with advice from marketing guru Bob Denney. It’s a classic from the Attorney at Work Legal Marketing Archives. … READ THE REST
Ask the Experts
Question: From a firm administrator’s perspective, what could a lawyer do to be a better boss?
Supervising staff can be a challenge, but any lawyer can be a good boss with a little conscious effort. In this edition of “Ask the Experts from the Association of Legal Administrators,” Sharon Abrahams and Paul Morton offer key advice to improve your supervisory skills. … READ THE REST