Daily Dispatch


Play to Win

Tips for Creating Some Marketing Discipline

By | May.28.15 | 0 Comments

Play to Win

When coaching attorneys, I ask them to identify their biggest marketing and business development challenges. Their issues run the gamut from not enjoying cocktail parties to recently having relocated.

Some of the issues they name are legitimate obstacles that need to be overcome. However, in many instances, the problems I hear are things like these: a lack of follow-up, not having enough time, not having a plan and sticking to it, or too many balls in the air.

In my mind, these issues relate to focus and discipline, and they can be remedied. … READ THE REST

Get to the Point

How to Clean Up Your Writing

By | May.27.15 | 4 Comments

Get to the Point

Maybe you’ve read the stories about the candidate who wasn’t hired because of spelling errors in the resumé. Or the firm that lost the bid in response to a request for proposal because of grammatical errors on its website. It’s not just lawyers making these mistakes. … READ THE REST


Interview

Julie Tolek, Enterprising Lawyer

By | May.26.15 | 0 Comments

Enterprising Lawyer

Who are these “enterprising lawyers”? Actually, they are easy to spot. Look for the more engaged and happier lawyers in the crowd. Deeply invested in the power of the work they do, they have ample interests beyond the practice of law as well. And they seem to have more energy for getting things done than anyone in the crowd. You probably know one — you may even be an enterprising lawyer yourself!

Julie Tolek is the marketing-savvy enterprising lawyer behind the “proud New England law firm” Think Pink Law — a “human law firm with human clients.” The 2013 law grad’s start-up focuses on family law, adoption, and trusts and estate planning. … READ THE INTERVIEW


Friday Fit Five

Five Ways to Build True Fitness into Your Day

By | May.22.15 | 1 Comment

fridayfiveFitness

Fitness, according to Merriam-Webster, is “the quality or state of being fit.” So what, then, is “fit”? Therein lies the key to true fitness. As Merriam-Webster explains, “fit” means “sound physically and mentally.” Here are five ways to build true fitness — both physical and mental — into your busy day.

1. Sleep is the foundation of fitness. According to Russell Foster, a circadian neuroscientist at Oxford University, the quantity of your time asleep affects the quality of your time awake. Over a third of our life should be spent sleeping. This can feel like a waste of time, but it’s not! Sleep-deprived people cannot function at their highest ability. Sleep deprivation decreases your ability to remember and process information … READ THE REST


Give Your Client a Hand

Positive Client Experience? How to Improve Hospitality in the Office

By | May.21.15 | 2 Comments

client-helpwp

“I’m tired of hearing about ‘improving the client experience.’ People come to me because I do excellent work. They don’t care if I’m nice.” Might sound familiar, but it’s only half right.

Your clients expect you to do your job correctly — you’ll hear about it if you don’t. Provided your legal work meets their expectations, it’s the overall experience you provide that they’ll remember more. That’s what will bring them back, and move them to send their friends to you.

Your client’s experience improves when you hit three targets: demonstrate your competence, show respect for your client, and remove as much uncertainty as possible from the process so they feel less anxious (remember, anxious people are cranky people).

Here’s the trick, though: You can’t just tell your client that you’re competent, respectful and predictable — you have to show it. To start, focus on three aspects of the client experience: how clients get to your office, the time they spend there and what happens when they leave. … READ THE REST


Attorney at Work Classic

The Dis-Associate’s Tips for the Young Traveling Lawyer

By | May.20.15 | 2 Comments

William Melater

Young lawyer or  slightly more “mature,” every lawyer can use a few pointers on avoiding the awkwardness of business travel. Former columnist William Melater offers help in this classic “how to” from the Attorney at Work Archives.

Initially, it was just awkward. This stranger’s butt was inches from my face. Undulating. Back and forth. I could hear the loose change in his front pocket clanking against itself. He was a large man, but not large enough to block my view of his hands as he dug furiously through an old Eddie Bauer backpack. He took another step back. His rear pockets inches from my face, my discomfort turned to curiosity. What treasure was hidden in the base of his ratty knapsack? With a final thrust … READ THE REST