The Frightening Five
This is the time of year when the things that go bump in the night come out to play. In honor of all that’s spooky, here are some of the most terrifying issues that the legal industry’s facing today, including attorney burnout, data security and … being female. … READ THE REST
Social Media Marketing Tips
You are probably too busy practicing law to spend a whole lot of time perfecting your presence on social media. But research shows that clients will hire you based on what they find — or don’t find — about you online, especially on LinkedIn.
What can you do if your social media presence is lacking? At the recent Legal Marketing Association – Bay Area Chapter Tech Conference, Brad Shepard discussed these simple strategies to help lawyers make a better impression on LinkedIn. … READ THE REST
Ask the Marketing Experts
Question: I need help with my “elevator speech.” When I begin to tell people about my practice, I tend to get flustered and embarrassed. Do you have any advice that would help me feel more comfortable telling people about my business?
In this month’s Ask the Experts from the Legal Marketing Association, business development pros Lynne Franklin, Tina Emerson and Jim Jarrell share great tips to help you prepare, relax and get it right — every time. READ THE REST
Who are these “enterprising lawyers”? Actually, they are easy to spot. Look for the more engaged and happier lawyers in the crowd. Deeply invested in the power of the work they do for their clients, they have ample interests beyond the practice of law as well. And they seem to have more energy for getting things done than anyone in the crowd. You probably know one or two — you may even be one yourself!
Meet Douglas Sorocco, partner with Dunlap Codding, PC, in Oklahoma City. When Douglas spotted a 100-year-old warehouse in the city’s old “skid row,” he saw more than a chance to design cool new office space. He saw opportunity, and potential in creating free event space. Now a gathering place for artists, innovators and fundraisers of all stripes, the IP firm is building a thriving community around “DC on Film Row.” … READ THE INTERVIEW
Since I require a public confessional, I’ll just have out with it: I have developed a slight obsession with “Mad Men,” which is right in the medias res of its final season on AMC. I did not have even a remote interest in watching this show, however, until I came across a theory about how it ends. Since I have a long-standing interest in American history, the notion that such an audacious ending might be incorporated into a mainstream TV show (where series finales are, more often than not, cop outs) was immediately fascinating to me.
Couple that carrot with the relative strength of the historical period upon which the show is focused, and I was all in. In watching I’ve learned that the dialogue is often superb and that “Mad Men” doesn’t rely on modern television contrivances, most notably the bloodlust for increasingly shocking turnabouts. I’m now engaged in a very contemporary struggle: a binge — the attempt to finish through Season 6½ — while maintaining my sanity — so that I can watch the last half-season live.
But this may be the only modern struggle in which I intentionally engage. … READ THE REST
The College of Law Practice Management’s 2014 Futures Conference gathered more than 100 of the world’s leading authorities on the evolving practice of law at Suffolk University Law School in Boston and set them to work. Here are my five key takeaways from the year’s most impressive legal market conference.
1. The Trailblazer. Leading off the conference was keynote speaker Tom Sager, the legendary general counsel of DuPont who pioneered the DuPont Legal Model for anticipating, managing and executing his company’s legal issues. … READ THE REST