Nothing But the Ruth! Survey
As I looked out at the audience while teaching a CLE course recently, I started to wonder how many of them were there because they were interested in the material or because they just needed the credit hours. What were they really doing when they appeared to be taking notes? I’ve been to my fair share of interesting-sounding CLE programs that turned out to be boring or not on the topic I expected — that’s when I spend the hour catching up on Twitter.
I thought I’d see what my fellow legal eagles think about and do at CLE programs, so I created a survey. Some of the results were pretty interesting. … READ MORE
The Friday Five
In an age where data breach incidents have become a common occurrence, many corporations are beefing up security to protect themselves against data theft and the huge losses that accompany it — financial, IP and customer trust, among others. As a result, hackers have been increasingly turning their attention toward softer targets, including law firms and other service providers.
Here are five steps you can take to protect your practice from technology-based threats without restricting the use of technologies that help increase your practice’s efficiency. … READ MORE
Mastering Client Care
Nobody enjoys dealing with aggressive clients, and some lawyers have the luxury of declining to represent them — a goal I heartily recommend. Sometimes, however, for myriad reasons, getting rid of these folks isn’t possible. In previous posts, I discussed how to use your physical environment to your advantage and how to handle the initial act of client hostility. Now let’s deal with setting boundaries and controlling the tone of your interactions with aggressive clients.
Get Real, You’re Probably Not “The Hammer”
No matter what technique you use to deal with client aggression, you must be yourself and put your own, personal spin on it. A phony never gets any respect. Besides, the aggressive client is particularly good at sniffing out the fear barely masked by your unisex Calvin Klein cologne.
Once, during a coffee session following court, I overheard this bit of advice from a seasoned, battle-scarred attorney nicknamed “The Hammer.” … READ MORE
Question: We saw the TV ad the Georgia lawyer created for the Super Bowl and also heard that a national law firm spent a ton of money on Super Bowl advertising a few years ago. Was that a good idea? I think it was awfully expensive. Is this kind of TV advertising generally successful?
In this edition of “Ask the Experts from the Legal Marketing Association,” we check in with law firm marketers Joe Calve, Tina Emerson and Ian Turvill. … READ MORE
Get to the Point!
It’s a fitting way to celebrate National Grammar Day: Today we are announcing that lawyer and author Teddy Snyder is taking over Attorney at Work’s monthly “Get to the Point” column. Teddy will be giving practical tips, picking at nits and — we’re certain — offering an occasional rant aimed at helping us all communicate more effectively and confidently.
Yes, believe it or not, it is national Grammar Day, the day for us to celebrate the value of effective communication. A day to rejoice that lawyers especially are wordsmiths who delight in precise oral and written communication.
Okay, you’re right, I was just joking about that last part. But it’s true that it’s National Grammar Day. You can even sing along with the anthem on YouTube. … READ MORE
New Math, New Money
In his book Evolutionary Road, Jordan Furlong describes a hair-raising future for the practice of law. (And, yes, the future is now.) While the basics remain the same — solving problems and resolving conflict for clients — the methods and means vary radically. What does your future look like? In this excerpt from our latest free downloadable webzine, “New Math, New Money: A Lawyer’s Guide to the Changing Business of Law,” Jordan describes three ways to compete.
Few things will jolt lawyers into action faster than an incursion into the legal services market by someone who is not a lawyer. Claws out, fangs bared, hair raised on end, the profession aggressively protects its territory the way it knows best: by initiating a proceeding under the appropriate jurisdiction’s unauthorized practice of law regulatory framework.
This tactic has proven remarkably successful for decades in maintaining lawyers’ de facto monopoly on most legal services. And it has, to be fair, gone some way toward protecting members of the public from incompetent or unscrupulous vendors of legal products. But it has also, undeniably, choked off competition, narrowed consumer choice and stultified the growth of innovative services. … READ MORE