Daily Dispatch


Online Marketing

Connecting the Dots to Boost Your Online Marketing Strategy

marketing

Effective marketing is an ongoing journey, especially because the whole landscape of online marketing is always in flux. Your law practice changes over time, and changes at Google, Facebook and other big sites affect your strategy, too. Even online user behavior is changing at a rate that’s difficult to keep up with. Carving out success in this kind of shifting environment often feels like a gargantuan task, but the challenges can be overcome. You just need to be sure that your firm has a plan in place to adapt to the changes.

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Innovation Lessons from Amazon

The ‘Day 1’ Law Firm: Adopt This Jeff Bezos Mantra to Grow Your Practice

day 1

Jeff Bezos has many powerful mantras for his business, but this is one of my favorites: It’s always “Day 1” at Amazon. What he means is that Amazon will never stop being a startup. It’s a message that he drilled down on in a recent letter to shareholders (written from a building he works in named “Day 1”), in which he wrote: “Day 2 is stasis. Followed by irrelevance. Followed by excruciating, painful decline. Followed by death. And that is why it is always Day 1.”Read The Rest


Time Management

Regaining Command of Email

Email is the global de facto communication standard. Business use of email continues to grow. Email is also a hybrid form of communication — a written form used conversationally. This hybrid nature, coupled with habits developed early in its use, results in email being both the boon and the bane of the modern work world. It is the boon because we can communicate globally, 24 hours a day. It is the bane because everyone else can too!

Consider these suggestions to make email part of a more productive day.Read The Rest


The Friday Five

Add These Five Super Marketing Steps to Your Plans

marketing

The Super Marketing Conference in Boston, a collaboration between MassLOMAP, the ABA Law Practice Division and Massachusetts Continuing Legal Education, assembled expert speakers from around the country to provide practical, hands-on advice to solo and small law firms. Five themes emerged. As you move forward with your marketing plans, consider how you can turn these themes into action steps.Read The Rest


Productivity

Working With Multiple Monitors in Your Law Office

multiple monitors

Using multiple programs while executing a given task is nothing new. That’s why I, along with legions of computer users, use multiple monitors when we work. Consider these advantages of doing so.Read The Rest


Critical Questions for Future Partners

Maybe You Should Pass Up That Partnership Offer (Really)

partnership

You’re in a small firm with one or more baby boomer senior partners, and they’ve just made you an offer of partnership. Congratulations. Maybe. Before you accept, there are lots of questions you should ask. Here are just a few, starting with the critical question:
Is there a written partnership agreement? Read The Rest


On Balance

How to Handle a State Bar Letter Questioning Your Fitness to Practice

On Balance Legal Ethics

In my last column, I discussed how you can relocate to another state without sitting for another bar exam. One question that naturally stems from that discussion is what to do if you make a mistake in your relocation, and you fail to do something required by your new state’s bar. Receiving a letter from the state bar questioning your fitness to practice, or whether you have followed all the rules permitting you to practice, induces panic. Here is how to handle it.Read The Rest