Daily Dispatch

Are you really reaching your customer?

Consumer Targeting: Knowing Your Ideal Client Can Elevate Your Practice

On Sept. 1, 1994, a man named Marc Duke started The Original Pet Drink Co. in Fort Lauderdale, Florida. His vision? Provide flavored bottled water for pets, free of the chemicals found in tap water and fortified with essential vitamins and minerals. Two months later, Duke’s company was shipping 175,000 bottles of beef and salmon-flavored Thirsty Dog! and Thirsty Cat! to stores across the country weekly. Business seemed to be booming. And why wouldn’t it be? The company tested the water on 15,000 pets and tweaked the formula about 100 times before arriving at the final product.

But today, Thirsty Dog! and Thirsty Cat! are recognized as among the biggest product flops in history. Read The Rest

Friday Fit Five

Five Ways to Leave Your Lawyer at Work

There are particular personality traits that make us good lawyers. For example, most lawyers are professional pessimists, able to spot the possible catastrophes in a transaction and anticipate a wide range of problems in any scenario. Most of us are also efficient, intense and results-oriented. And we learn to regulate our emotions to be effective.

Sounds great, right? Maybe. But while these traits make you a good lawyer, they do not make for a happy life. What to do? Here are a certified life coach’s top five strategies.Read The Rest

LawPay Product Spotlight

Ensure Steady Cash Flow with LawPay’s Scheduled Payments Feature

Lawyers spend far too much of their valuable time chasing after unpaid invoices instead of working billable hours. Being able to schedule payments in advance provides both you and your clients with unmatched convenience, and helps ensure steady cash flow for your practice. This type of system is only…Read The Rest

Play to Win

Dealing With an Upset Client

It’s almost a certainty that, at some point, every lawyer will have an unhappy client. In his seminal research on loyalty, business strategist Frederick Reichheld concluded that simply satisfying clients is not enough to retain them. Research showed that depending on the industry, between 65 and 85 percent of customers or clients who defected said they were satisfied or very satisfied with the company they abandoned. They left because they didn’t like the experience.Read The Rest

Communicating With Clients

Ways to Spruce Up Your Client Intake Process

Law firms are busy places, and sometimes the smaller operations are even more chaotic than their large firm counterparts. It’s important to keep that behind the scenes, though. Your clients should see only a well-oiled machine — beginning the moment they first make contact with the firm.

Often, the first interactions will involve your support staff. Theirs are the first faces a client sees when she walks through the door, the first greetings on the phone, and they are sometimes involved in the actual pre-screening process, too. So, it’s crucial that each of your support team members understands the message you want to send to the public and conveys it when dealing with clients, whether in person, on the phone or by email.Read The Rest

Digital Transcription Dictates Caution

Digital Dictation and Transcription Options

Many lawyers dictate their thoughts into a recording device, then send the recording to an assistant for transcription. This is a great time-saver for the lawyer. But the human transcriptionist today is gradually giving way to computer versions. When I say “gradually,” I mean that digital transcription doesn’t work well in all situations yet. Consider these uses for transcription (they’re listed from easiest to most difficult for computers to understand)Read The Rest

Getting Clients

How to Avoid Asking for Business

getting clients

I’ve finally figured out why so many lawyers want to know, “But how do I ask for the work?” It’s because the picture they have in their minds is a pretty darn scary one. It’s something like this: You and a former colleague are sitting together over coffee or lunch. You share stories about your kids’ accomplishments and talk about your summer vacations — then you blurt out, “So … got any work you can give to me?”

Yeah, that sounds awkward to me, too.Read The Rest