Daily Dispatch

Play to Win

Follow Up to Increase Your Chances of Getting Business

play to win legal marketing with queen of hearts card

You undoubtedly have heard how important follow-up is to marketing and business development. Clients and referral sources are most likely to refer business to people they have heard from or seen in the prior three months, which means a sustained effort to stay in touch is required. We also know that (depending on who you read) business will come after five, seven or even more quality contacts with a single prospect. Yet few lawyers will make nearly that many approaches. Finally, marketing success involves both time and timing; you often don’t know when people will need your services so you need to be patient and stay top of mind.Read The Rest


Want to Quickly Build an Impressive Reputation in the Courtroom? Write Impressive Briefs

Business person writing a courtroom Brief

As a judge reviews your brief, they’re evaluating your argument and your professionalism. Consider the words of the Hon. Raymond M. Kethledge, a U.S. Court of Appeals judge, in an article he wrote for the ABA.(1) “When I read a brief, the first thing I’m judging is the person…Read The Rest

Law Firm Marketing

Five Onsite Tactics to Optimize Your Law Firm Website Now

Store front and smart phone with local search marker

There are countless offsite SEO tactics you can use to promote your website. But what about onsite tactics? Have you thought through your strategy for earning more relevant web traffic, identifying the tactics that are within your control? Have you done everything possible to give your website the best possible chance of pleasing Google?

Our team completed a study to better understand what specific onsite factors top-ranking law firm websites had in common. Here are five of the tactics we analyzed.Read The Rest

Innovation and Strategy

Blockchain 101: What Attorneys Need to Know Now

blockchain and lawyers

Blockchain is one of the hottest business buzzwords of the past year. Many associate it with cryptocurrencies, thanks to the explosion of bitcoin and its counterparts. However, blockchain has far broader implications that affect businesses across all industries — and the law is no exception. Lawyers who want to remain competitive in the modern business world need to develop an understanding of what blockchain is, how it works and its impact on business.Read The Rest

The Friday Five

Five Ways to Support Diverse Legal Tech Entrepreneurs

In recent years, a frustrating paradox has emerged: Far more legal technology is being built than ever before, yet somehow the justice gap in America keeps widening. A whopping 86 percent of low-income individuals who need legal help in the U.S. don’t receive it, disproportionately affecting women, immigrants and minorities.

In an effort to explore how diverse entrepreneurs are represented within legal technology, I recently released the first data-driven study on diverse founders in legal tech.Read The Rest


The Profitable Benefits of Legal Project Management

Person working on laptop computer Legal Practice Management

Legal Project Management (LPM). It’s a buzzword you hear a lot in the legal industry as the “next big thing.” In fact, managing a matter as a lawyer is as old as the profession itself. What’s different now are the tools available to manage your matter more efficiently and…Read The Rest


Don’t Derail Your Career with Malpractice from Missed Deadlines

Pages of a calendar to show missed deadlines

You have an 80 percent chance of a malpractice suit, according to the ABA. Find out how to beat the odds.

Have you ever awoken in the middle of the night in a cold sweat because you were worried you might have blown a statute of limitations date?

If you have, that’s a solid indication that you’re in the right field, says Nerino Petro, Esq., technology co-editor for the ABA “GP|Solo Magazine.”Read The Rest