Columns

Question: We’d like to start a client feedback program. What do we need to consider when implementing this type of program? In this edition of "Ask the Experts from the Legal Marketing Association," Jim Jarrell, ...

Let's recap where we left off last time (in my post "When You're Offered a Referral"): Your friend, Janice Brown, introduced you to a colleague, Jack, whom she believed to have a legal issue you could help with. Beforehand, you discussed with ...

“I never seem to get it right enough with him,” Sara told me, as she expressed her frustrations about being on Terry's case team. “He always has to do it better than me.” I nodded. Terry was an ace litigator, hardworking, controlling and driven ...

TechHit is a San Francisco company that builds applications emanating from Microsoft Outlook. This approach works especially well in the legal field, where most lawyers still prefer, or are forced, to use Microsoft Office. While an impressive ...

In a coaching meeting, a young partner was unenthusiastic as we discussed potential marketing and business development activities. It was clear he was troubled, so I asked what he was thinking. His response: “Am I better off being a really good ...

Many law practices grow by traditional word-of-mouth, but it is tough to stay competitive if you don’t pay attention to the modern word-of-mouth — namely online reviews. According to a study Yodle recently conducted, three-quarters of consumers ...

When did we decide that the "workweek" should be defined as Monday through Friday, 9 a.m. to 5 p.m.? (Okay, I know a good many lawyers work a lot more than that, but you know what I’m saying.) Lately I’ve been thinking a lot about the ...

When you’re pressed for time, you may feel there aren’t enough people or hours to get everything done. You can’t do it all — but whether it’s administrative, marketing or legal work, professional help is available on surprisingly short notice. ...

Who are these “enterprising lawyers”? Look for the more engaged and happier lawyers in the crowd. Deeply invested in the power of the work they do, they have ample interests beyond the practice of law as well. And they seem to have more energy ...

Guest blogging? You are probably saying to yourself that you write enough as it is, and you couldn’t possibly take on another assignment. (And I feel your pain!) You spend most days creating documents and responding to clients, other lawyers and ...