Columns

Strategic Digital Marketing Tips

Does it feel like you can’t keep up with all the new kids on the block? (Nevermind keeping up with the digital marketing things you actually understand.) Worried that your office millennial will move on and you’ll have to figure out how to ...

Susan Kostal - March 18, 2016
Don’t Speak Like a Patronizing ‘Parent’

The parade of presidential candidates across my television screen has reminded me of the transactional analysis best-seller, "I’m OK, You’re OK." Transactional analysis is a psychoanalytic therapy method. It defines three ego-states: Child, ...

Theda C. Snyder - March 14, 2016
Five Rules of Engagement for Lawyers on Facebook

Many lawyers create Facebook pages for their law firms because they know it’s something they "ought to do" for their online marketing. Set up website. Check! Write blog posts. Check! Have a presence on social media. Check! What often happens, ...

Jamie Adams - March 11, 2016
The Truth Is in Here: Lawyer Lessons Buried in ‘The X-Files’

If this sounds like a thinly veiled excuse to write an article about "The X-Files" that is only tangentially related to law practice management, well, it is. So, sue me. (See what I did there.) Jared Correia - March 10, 2016

Cross-Selling Made Simple

Recently I was contacted by someone looking for good articles on cross-selling. I noticed that a lot of material discussed the obstacles — compensation systems, internal competition, lack of confidence in colleagues, lack of knowledge about firm ...

Sally J. Schmidt - February 24, 2016
Super women Lawyer traits
Top 5 Perfect Lawyer Traits of Non-Perfect Lawyers

When I see other lawyers trying to be perfect, I want to help them. More often than not, it's a female lawyer who is also a mother, trying to be everything to everyone all the time. I want to stop and give her a pat on the back. Or maybe even a ...

Jamie Spannhake - February 19, 2016
What? You Want I Should Stop Using Yiddish?

Caution: Mature Content. Yes, yes, I do want you to stop. A recurring theme of “Get to The Point” is that even if some of your listeners or readers are ...

Theda C. Snyder - February 16, 2016
You Don’t Need a Holiday to Show Some Love

Valentine’s Day is on the horizon and stores are filled with overpriced flowers and red and pink candy shaped like hearts. In honor of this Hallmark holiday, my editors asked me, “How do you show love to clients?” (I assume by “love” they mean ...

Ruth Carter - February 11, 2016
prospective client
First Time Meeting with a Prospective Client

A prospective client has identified three lawyers whom she believes possess the expertise and standing to solve her problem. The good news is that you’re one of them, and 10 minutes from now she’ll be sitting in your office to interview you. The ...

Mike O'Horo - February 10, 2016
Friday Five
Top Trends for Law Firm Websites

Want to update and improve your firm's website? Take a lesson from what the most successful and tech-savvy sites have in common. Here are five things designers are working on specifically for law firm websites. ... Karin Conroy - February 5, 2016

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