Law Firm Marketing

Bad Networking Ain’t Networking

“If you want your law practice to survive, you’ve got to network!” When I was starting out as a solo, I heard that hundreds of times. And every time, my stomach turned. I'm not a natural networker, at least not as I understood the term. To me, ...

John H. Snyder - January 9, 2012
Business Development Basics

Do it now—while the phones are quiet and your colleagues are off nursing their post-holiday blues. Lean back, put your feet up, stare into the distance and make a few — emphasis on few — plans for the coming year. Focus on the strictly ...

Elizabeth A. Butcher - January 4, 2012
Top Marketing Advice of 2011

We’ve assembled the top marketing articles from the past 12 months of Attorney at Work—the ones readers told us helped them most, and the ones that generated the most “clicks”—into a handy downloadable guide to help get you rolling on your plans ...

The Editors - December 27, 2011
Nine Podcasting Tips for Lawyers

Having a podcast is a great way to differentiate yourself from other professionals, to display your expertise on a subject and to connect with other people. I’ve had the pleasure of being a guest on three podcasts. It’s a lot of fun to record a ...

Ruth Carter - December 13, 2011
Ten Ways Small Firms Can Compete

Turbulence in the legal profession, and the business world itself, make these difficult and unusual times. The loss or consolidation of so many venerable law firms has altered the competitive landscape for firms of all sizes. It’s likely, for ...

Bruce W. Marcus - December 8, 2011
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Table Etiquette for the 21st Century

Does the thought of a business lunch terrify you—even just a little bit? Do you have visions of making an etiquette faux pas at your biggest client’s dinner function? Does the well set table look more like a minefield than a ...

Mary Ellen Sullivan - December 1, 2011
Don’t Trifle with Password Safety

As many of my email correspondents are aware, my personal Gmail account was recently hacked. I still have no idea how this happened. I am not in the habit of clicking on email attachments or browsing strange websites, and I use an extremely ...

Vivian Manning - November 30, 2011
Package Yourself as a Quotable Expert

Given that quotable experts are the lifeblood of every news organization, it's no wonder thousands of public relations outfits are working overtime trying to package their clients as the ‘go to’ source for a specific industry. Thanks to the Web, ...

The Editors - November 28, 2011
Business Development Burnout: The Last Straw

Our interview with the partner was scheduled for 2 p.m. She arrived at 2:45 p.m., apparently not knowing what she was doing in the room or why we were there (even though we had met and shared an agenda only a week ago). As we started to sit, she ...

Jeffrey Morgan - November 17, 2011
Get to the (Power) Point

I have had the pleasure of being part of Ignite Phoenix for the past two years. I spoke at Ignite Phoenix 5 and have volunteered at almost every Ignite event since. Each event features 18 speakers, and each speaker gets five minutes and 20 ...

Ruth Carter - November 10, 2011
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