Law Firm Marketing

Given that quotable experts are the lifeblood of every news organization, it's no wonder thousands of public relations outfits are working overtime trying to package their clients as the ‘go to’ source for a specific industry. Thanks to the Web, ...

Our interview with the partner was scheduled for 2 p.m. She arrived at 2:45 p.m., apparently not knowing what she was doing in the room or why we were there (even though we had met and shared an agenda only a week ago). As we started to sit, she ...

I have had the pleasure of being part of Ignite Phoenix for the past two years. I spoke at Ignite Phoenix 5 and have volunteered at almost every Ignite event since. Each event features 18 speakers, and each speaker gets five minutes and 20 ...

Speaking engagements, while part of every short list of business development activities, can work against you just as easily as they can help develop leads for new business.  We’ve all suffered through presentations that should never have made ...

LinkedIn is reportedly the most popular business social networking site used by lawyers. A recent BTI Consulting report shows that nearly 70 percent of corporate counsel use LinkedIn, and that 38 percent of them rely on LinkedIn for activities ...

It’s 3 a.m. on a wet Sunday morning and Micheal O’Shea is a worried man. Fifteen minutes ago he was breathalyzed by the road traffic police on the drive home from his sister’s 40th birthday party and, well, he might have had one or two too many. ...

Time to go look at yourself in the professional mirror—that is to say, to go read your online biography. Whether you’re a sole practitioner or a lawyer in a large firm, there’s one page on your website that’s entirely about you. Its purpose is ...

If you’re one of those people who signed on for LinkedIn, filled in the basic info about your work and education and now can’t figure out why nothing magical is happening, this is for you. Like much social media, you get as much as you give with ...

So how do you stay visible on the web and offer good content to your social networks? I've begun experimenting with "curating"—a form of social news aggregation—to create The LPS Reader, a newsletter of my handpicked, top 10 favorite posts of ...

Anyone who knows me knows I haven’t figured out what I want to be when I grow up. I just haven’t found that single passion to follow. Another thing: I was described as “old and cynical” when I was only 26. So, why listen to anything I have to ...