Law Firm Marketing

Speaking engagements, while part of every short list of business development activities, can work against you just as easily as they can help develop leads for new business.  We’ve all suffered through presentations that should never have made ...

LinkedIn is reportedly the most popular business social networking site used by lawyers. A recent BTI Consulting report shows that nearly 70 percent of corporate counsel use LinkedIn, and that 38 percent of them rely on LinkedIn for activities ...

It’s 3 a.m. on a wet Sunday morning and Micheal O’Shea is a worried man. Fifteen minutes ago he was breathalyzed by the road traffic police on the drive home from his sister’s 40th birthday party and, well, he might have had one or two too many. ...

Time to go look at yourself in the professional mirror—that is to say, to go read your online biography. Whether you’re a sole practitioner or a lawyer in a large firm, there’s one page on your website that’s entirely about you. Its purpose is ...

If you’re one of those people who signed on for LinkedIn, filled in the basic info about your work and education and now can’t figure out why nothing magical is happening, this is for you. Like much social media, you get as much as you give with ...

So how do you stay visible on the web and offer good content to your social networks? I've begun experimenting with "curating"—a form of social news aggregation—to create The LPS Reader, a newsletter of my handpicked, top 10 favorite posts of ...

Anyone who knows me knows I haven’t figured out what I want to be when I grow up. I just haven’t found that single passion to follow. Another thing: I was described as “old and cynical” when I was only 26. So, why listen to anything I have to ...

Online advice and recommendations are proving as important as personal word-of-mouth referrals, and a new study from Cone shows the former can derail the latter. Most people will rely on online information as confirmation before ...

That article or white paper opportunity that seemed like a great way to enhance your reputation three months ago starts to spark panic attacks as the deadline looms. You know what you want to say, and have a file-folder full of notes and ...

People don’t want to be sold something. They want to buy. So don’t try to cross-sell your clients. Instead, cross-market and educate them. It’s not rocket science. Here's how to do it.