Law Firm Marketing

A critical aspect of any firm's marketing strategy is understanding how you are perceived by clients. Interviews with your most important clients' key decision-makers will give you that information and more.

James Barclay of Passle sits down with Ari Kaplan to discuss the sales and marketing platform and the growing importance of thought leadership and content marketing.

Content fatigue is a real thing in good times and in bad. Try Julie Savarino's pointers on making sure your communications are well received.

For lawyers, “shiny object syndrome” often becomes “shiny new social media platform syndrome.” Advice from Megan Zavieh on keeping ethics in mind from the moment you sign up.

Jay Harrington | Why do some lawyers succeed at building practices while others struggle? Here are five common business development mistakes, and what to do instead.

Analog Attorney | Here are five products that let you take your message offline while keeping it in your target demographic's line of sight.

While radio talk shows still exist, in large part they’re being eclipsed by the popularity of podcasts. With so many podcasts available on such a wide range of topics, listeners can easily find shows that match their specific interests. For ...

The Friday Five | Local digital marketing for small law firms is a challenge ... unless you use these tips from Conrad Saam to turn yourself into local marketing ninja.

Ivy Grey | Resist the urge to write about what type of work you’d like to do or show off your extensive legal knowledge. This is the time to connect with your client as a human with real-life emotions. Write from the reader's perspective and ...

Friday 5 | Social distancing shouldn't stop you from building and maintaining your network. Here are Camille Stell's tips for networking through readily available tools.