Law Firm Marketing

Teddy Snyder | A lot of lawyers have complained that they don’t have enough work. Stop grumbling, and do some forward-thinking. Here are three immediate-impact marketing ideas to fill your time and generate business tomorrow, if not today.

Karin Conroy | If you stop at SEO, you’re cheating yourself out of the opportunity to convert more visitors into loyal, longtime clients.

Gina Rubel | For most, the coronavirus pandemic has changed the way we live our lives. Recently, I reached out to my network of legal marketers and asked them to share their silver linings.

Tatia Gordon-Troy | For every bad or mediocre review your firm receives online, you need at least five or more good to excellent testimonials to turn down the din.

Sally Schmidt | With all the talk of change, it can be easy to lose sight of the fundamentals. Here are five law firm marketing strategies that are always good ideas, but especially now when the world is upside down.

Jay Harrington | To borrow from Dickens, it is the best of times and the worst of times to generate media visibility for your firm.

Ask the Experts from the Legal Marketing Association | Too busy? Too slow? How does a lawyer press on with business development efforts during the slowdown? Advice from Lisa Olney and Amy Verhulst.

A critical aspect of any firm's marketing strategy is understanding how you are perceived by clients. Interviews with your most important clients' key decision-makers will give you that information and more.

James Barclay of Passle sits down with Ari Kaplan to discuss the sales and marketing platform and the growing importance of thought leadership and content marketing.

Content fatigue is a real thing in good times and in bad. Try Julie Savarino's pointers on making sure your communications are well received.