Law Firm Marketing

2017 What’s Hot and What’s Not in the Legal Profession

Today Attorney at Work readers get the first look at Bob Denney’s annual “What’s Hot and What’s Not in the Legal Profession.” For the past three decades, Denney & Associates has been taking the temperature of the profession and reporting on ...

Bob Denney - November 27, 2017
Lawyers and LinkedIn Skills and Endorsements

Because of this widespread use by lawyers and businesspeople, LinkedIn’s potential to create and nurture relationships between lawyers and clients is significant. You need to be there, and you need to focus on creating a profile and presence ...

Nancy Myrland - November 16, 2017
multitasking
What’s Really Wrong With Your Law Firm’s Website?

It really doesn't matter how much money and time go into your law practice’s website. You'll likely always be left wondering if it is actually doing the job you need it to do — and if not, what the heck is wrong with it. Like some, you may have ...

Merrilyn Astin Tarlton - November 13, 2017
bar discipline
Ethically Outsourcing Social Media Management

It's a given that you need to delegate or outsource some tasks if you want to grow as a firm. There are only so many hours in a day, and if you try to do absolutely everything yourself, it will mean limited revenues and likely unbearable hours ...

Megan Zavieh - November 8, 2017
Content Marketing Tips for Lawyers
Applying the 80/20 Rule to Your Content Marketing

The 80/20 rule is so ubiquitous that many of us have lost touch with its origins. Input/output? Sales leads/conversions? Clients/revenue? Greens/grains? Sharing my day/your day? Conceived by Vincent Pareto, the 80/20 rule, also known as the ...

Susan Kostal - November 1, 2017
prospective client
Relationships 3.0: The Idea Relationship Era

Despite widespread recognition that the legal services business is undergoing the greatest change in its history, the industry still clings to a definition of relationships that doesn’t map to today’s reality. Different times and circumstances, ...

Mike O'Horo - October 31, 2017
How to Market Your Law Firm in Today’s Online World

As new technology emerges and new trends take over, how we market our business changes. You have to keep up in order to stay relevant, and all of the moving pieces should work together seamlessly so you can spend more time focused on generating ...

Tom Foster - October 27, 2017
lawyers judges social media
Can Lawyers and Judges Be Social Media Friends?

Question: "One of my longtime social and professional friends was appointed this year as our newest local judge. We have been social media friends for years. I haven’t appeared before her yet, but expect I will at some ...

Mark C. Palmer - October 24, 2017
Engage Social Media Marketing
Engage! A Lawyer’s Guide to Social Media Marketing

Today, the question is not whether you should be on social media — it’s how long will it take you to get up to speed. For "Engage! A Lawyer's Guide to Social Media Marketing" we asked top law firm marketers for advice on where ...

Joan Feldman - October 19, 2017
lawyer client relations
Don’t Be Just Any Old Lawyer!

Not long ago, I was asked to make a presentation at a state bar's Law Practice Management Committee luncheon. Topic? Getting clients, of course. When we opened things up for questions, a gentleman in the back said, “You make it sound like the ...

Merrilyn Astin Tarlton - October 17, 2017
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