Law Firm Marketing

rainmaker lawyer
A Baker’s Dozen ‘Seller’s Market’ Myths

Many refer to the 2008 economic meltdown as the "Great Reset." For law firm business development, it’s healthy to embrace that as a literal expression. The law business was reset from a seller’s market, characterized by demand exceeding supply, ...

Mike O'Horo - November 7, 2016
10 Tips to Crank Up Your Law Firm Content

Now that all lawyers and firms are publishers, the demand for quality content has never been greater. And yet serious obstacles remain. How do you feed the publishing beast when you don’t have time to write (or don’t want to waste billable hours ...

Susan Kostal - November 1, 2016
Your Secret Marketing Weapon

I’ve noticed that the best rainmakers usually have really good legal administrative assistants (LAAs), and these lawyers are generally very good at engaging their LAAs in activities to nurture existing client relationships and even develop new ones.

Sally J. Schmidt - October 26, 2016
multitasking
Getting the Right Clients

Next month, Merrilyn Astin Tarlton's new book hits the streets, and we couldn't be more excited.  Merrilyn Astin Tarlton - October 18, 2016

online marketing funnel
Six Fundamental Gaps in Online Marketing for Law Firms

Earlier this month in San Francisco while speaking at the Legal Marketing Technology Conference West, I made a startling observation. Marketing automation in the vast majority of law firms is either nonexistent or 10 years behind the ...

Adrian Dayton - October 17, 2016
Five Legal Marketing Trends to Watch

The Legal Marketing Technology Conference West in San Francisco, produced by the Legal Marketing Association and its Bay Area Chapter, is a forum for product debuts and first looks at new ways of doing business. This year’s conference (held Oct. ...

Susan Kostal - October 14, 2016
How Effective Communicators Help Clients Understand

I read an article recently called “Marketing Yourself as an Expert: What Clients Look For.” According to the research presented, there are five key factors that clients associate with “visible experts”:

Evergreen Content: Saves Headaches and Sets You Apart

You have content on your website, your practice and bio pages, LinkedIn updates and posts, and, if you have one, a blog and client newsletter. That’s a lot of content, and it needs to be relevant and refreshed.

Susan Kostal - October 3, 2016
pandemic Friday Five
Clouds and Dirt: Tips from Clio Cloud Conference 2016

I deal in "clouds and dirt." That's how Gary Vaynerchuk (entrepreneur, angel investor, four-time New York Times best seller, and digital marketing agency CEO) began the closing keynote to the capacity crowd at this week's Clio Cloud Conference ...

Joan Feldman - September 23, 2016
Nothing But the Ruth
Blogging Advice from the Experts

I'm just back from Content Marketing World — a weeklong conference featuring hundreds of leading experts in social media marketing. I was there to speak on social media law and to learn how to be more effective with my own marketing efforts. (I ...

Ruth Carter - September 21, 2016
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