Law Firm Marketing

multitasking
Getting the Right Clients

Next month, Merrilyn Astin Tarlton's new book hits the streets, and we couldn't be more excited.  Merrilyn Astin Tarlton - October 18, 2016

online marketing funnel
Six Fundamental Gaps in Online Marketing for Law Firms

Earlier this month in San Francisco while speaking at the Legal Marketing Technology Conference West, I made a startling observation. Marketing automation in the vast majority of law firms is either nonexistent or 10 years behind the ...

Adrian Dayton - October 17, 2016
Five Legal Marketing Trends to Watch

The Legal Marketing Technology Conference West in San Francisco, produced by the Legal Marketing Association and its Bay Area Chapter, is a forum for product debuts and first looks at new ways of doing business. This year’s conference (held Oct. ...

Susan Kostal - October 14, 2016
How Effective Communicators Help Clients Understand

I read an article recently called “Marketing Yourself as an Expert: What Clients Look For.” According to the research presented, there are five key factors that clients associate with “visible experts”:

Evergreen Content: Saves Headaches and Sets You Apart

You have content on your website, your practice and bio pages, LinkedIn updates and posts, and, if you have one, a blog and client newsletter. That’s a lot of content, and it needs to be relevant and refreshed.

Susan Kostal - October 3, 2016
pandemic Friday Five
Clouds and Dirt: Tips from Clio Cloud Conference 2016

I deal in "clouds and dirt." That's how Gary Vaynerchuk (entrepreneur, angel investor, four-time New York Times best seller, and digital marketing agency CEO) began the closing keynote to the capacity crowd at this week's Clio Cloud Conference ...

Joan Feldman - September 23, 2016
Nothing But the Ruth
Blogging Advice from the Experts

I'm just back from Content Marketing World — a weeklong conference featuring hundreds of leading experts in social media marketing. I was there to speak on social media law and to learn how to be more effective with my own marketing efforts. (I ...

Ruth Carter - September 21, 2016
Getting Your Foot in the Door

Aleisha Gravit answers the question, "How can I get my foot in the door to meet with a potential client?"

Aleisha Gravit - September 12, 2016
Friday Five
Five Tactics to Build Trust on Your Website

You've spent money and time trying to drive traffic to your website's landing pages. Wouldn't you like to know you're not losing visitors because you fail to inspire trust? You've likely heard that you have anywhere from 3 to 30 seconds to grab ...

Tom Dunn - September 2, 2016
Sharing Legal Information Online Isn’t ‘Giving Away the Store’

There are so many different ways to push marketing content out into the world. Some are brought to you by the wonders of the internet. Others require your in-person participation. Some are free, requiring nothing beyond the creation of ...

Susan Kostal - August 31, 2016
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