Once a month the Legal Marketing Association drops by to apply the wizardry of their more experienced members to your questions. Today Tina Emerson and Nathalie Daum take on three questions: Should I advertise? Why CRM software? What about brand ...
The Editors - June 10, 2015The failure of most social marketing stems from categorizing the platforms as distribution channels — or in the same light as television, radio and newspapers. They are not. These are conversation channels. A place for the transmission of ...
Drew Keller - June 8, 2015
It's not that we want to put words in your mouth. But it has come to our attention that sometimes people struggle with what to say when they ask for work, or try to deliver a specific business development (sales!) message. Business ...
Mike O'Horo - June 1, 2015When coaching attorneys, I ask them to identify their biggest marketing and business development challenges. Their issues run the gamut from not enjoying cocktail parties to recently having relocated. Some of the issues they name are legitimate ...
Sally J. Schmidt - May 28, 2015
Let’s run down some common misconceptions about social media, and rotate the conversation.
In today’s saturated marketplace of ideas, many law firms struggle to create content that connects with audiences suffering from information overload. Faced with this challenge, legal content creators have three options: give up, trudge on or ...
Jay Harrington - May 14, 2015
“I’ve got to start a blog.” Those words came out of our new associate’s mouth as he walked into my office a few weeks ago. He had watched me open six new client files over the course of two days. I suspect, from his perspective (he graduated ...
Ruth Carter - May 11, 2015If your firm doesn’t acquire quality leads through the use of online marketing, pay-per-click advertising and SEO, you’re effectively handing cases to your web-savvy competitors. When consumers shop for a lawyer, they almost always start by ...
Jamie Adams - May 6, 2015
If you want to find out what social media and can really do for you in the professional world, it’s time to pause and consider who the world sees when it looks at you through the online lens. Pull up the search window at Google.com. Type in your ...
Merrilyn Astin Tarlton - May 5, 2015
Even in the biggest cities, the legal community can be surprisingly small. Within a practice area everybody seems to know everybody else. Walk down your city’s legal Main Street or hang out at the courthouse, and you can’t seem to avoid the ...
Theda C. Snyder - April 30, 2015
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