Law Firm Marketing

Katy Goshtasbi provides an excellent yet simple definition of a personal brand: It's what people say about you behind your back. Essentially, it’s your reputation. As people have become more active on social media, though, the idea of a ...

Having a website is like having a puppy. Once you bring it home, you still need to feed it, play with it and keep it clean.

Would you like it if your law firm's website pages attracted more visitors from search engines? Improving your pages’ meta description tags can help.

Don't you wish you had a superpower, or at least some handy mobile tools, that would help you get, keep and cross-sell more clients? Well, wish no more. Law firm business development experts are producing apps that can help with motivation, ...

Prior to working with a sixth-year associate recently, I reviewed her online profiles. After we had talked for an hour, I noted that her bio was a complete disconnect from her practice. While she originally had been assigned to the firm’s estate ...

Research-based legal rankings have become annual fixtures in law firm marketing calendars, especially as the main directories' cachet increases. Listings can be a great opportunity to publicize and enhance the reputation of individual lawyers as ...

What does it take to land television interviews and features in media outlets like Fox, The New York Times and CNBC? "How to Build Your Brand and Grow Your Network" is Daliah Saper's topic at the upcoming Lawyernomics 2014 conference — and with ...

Question: We saw the TV ad the Georgia lawyer created for the Super Bowl and also heard that a national law firm spent a ton of money on Super Bowl advertising a few years ago. Was that a good idea? I think it was awfully ...