Don't you wish you had a superpower, or at least some handy mobile tools, that would help you get, keep and cross-sell more clients? Well, wish no more. Law firm business development experts are producing apps that can help with motivation, ...
Deborah McMurray - March 24, 2014Prior to working with a sixth-year associate recently, I reviewed her online profiles. After we had talked for an hour, I noted that her bio was a complete disconnect from her practice. While she originally had been assigned to the firm’s estate ...
Sally J. Schmidt - March 20, 2014
Research-based legal rankings have become annual fixtures in law firm marketing calendars, especially as the main directories' cachet increases. Listings can be a great opportunity to publicize and enhance the reputation of individual lawyers as ...
Elizabeth Lampert and Nigel Savage - March 17, 2014
What does it take to land television interviews and features in media outlets like Fox, The New York Times and CNBC? "How to Build Your Brand and Grow Your Network" is Daliah Saper's topic at the upcoming Lawyernomics 2014 conference — and with ...
The Editors - March 13, 2014
Question: We saw the TV ad the Georgia lawyer created for the Super Bowl and also heard that a national law firm spent a ton of money on Super Bowl advertising a few years ago. Was that a good idea? I think it was awfully ...
The Editors - March 5, 2014Few things will jolt lawyers into action faster than an incursion into the legal services market by someone who is not a lawyer. Claws out, fangs bared, hair raised on end, the profession aggressively protects its territory the way it knows ...
Jordan Furlong - March 3, 2014
Fortunately, the discussion of websites in the legal industry has mostly changed from, “Do you have a website for your firm?” to “Have you leveraged the latest technology and best practices to fully optimize your site?” Here are five trends ...
Sachin Bhatia - February 21, 2014In the legal industry, there is much discussion but scant implementation on the issue of client feedback. Research shows that few firms make the attempt to gather client feedback in any meaningful or systematic way. Should law firms be ...
Sally J. Schmidt - February 20, 2014
The practice of law is stressful. And complicated. And, at times, frustrating. Legal marketing and business development need not be. Here are a few back-to-basics tips designed to improve your relationships with clients and colleagues.
Jay Harrington - February 19, 2014
The best law firm SEO results come from doing really good authentic marketing. While most people scour the web for the latest magic trick to drive more search traffic to their sites, the real magic SEO bullet for lawyers was cast long before the ...
Gyi Tsakalakis - February 18, 2014
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