In this series, Oklahoma attorney Noble McIntyre has been offering tips on rolling out the welcome mat for clients and prospective clients. His first two posts provided pointers on phone etiquette and office appearance — but it's the people ...
Noble McIntyre - April 14, 2014
The Legal Marketing Association (LMA) held its annual conference last week in Orlando, Florida, attended by more than 1,200 professional marketers. The buzz focused on a range of topics, from adapting to the “new normal” and sophisticated ...
Mark Beese - April 11, 2014
The best way for potential clients to gauge chemistry and competence — short of meeting you in person — is by watching you in an online video. With a mere tap on their tablet or smartphone, they can get up close and personal for a sample of your ...
Drew Keller - April 10, 2014
Katy Goshtasbi provides an excellent yet simple definition of a personal brand: It's what people say about you behind your back. Essentially, it’s your reputation. As people have become more active on social media, though, the idea of a ...
Ruth Carter - April 9, 2014
Having a website is like having a puppy. Once you bring it home, you still need to feed it, play with it and keep it clean.
Karin Conroy - April 2, 2014
Would you like it if your law firm's website pages attracted more visitors from search engines? Improving your pages’ meta description tags can help.
Gyi Tsakalakis - March 26, 2014
Don't you wish you had a superpower, or at least some handy mobile tools, that would help you get, keep and cross-sell more clients? Well, wish no more. Law firm business development experts are producing apps that can help with motivation, ...
Deborah McMurray - March 24, 2014Prior to working with a sixth-year associate recently, I reviewed her online profiles. After we had talked for an hour, I noted that her bio was a complete disconnect from her practice. While she originally had been assigned to the firm’s estate ...
Sally J. Schmidt - March 20, 2014
Research-based legal rankings have become annual fixtures in law firm marketing calendars, especially as the main directories' cachet increases. Listings can be a great opportunity to publicize and enhance the reputation of individual lawyers as ...
Elizabeth Lampert and Nigel Savage - March 17, 2014
What does it take to land television interviews and features in media outlets like Fox, The New York Times and CNBC? "How to Build Your Brand and Grow Your Network" is Daliah Saper's topic at the upcoming Lawyernomics 2014 conference — and with ...
The Editors - March 13, 2014
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