Law Firm Marketing

As we enter the heart of summer, pleasant weather ramps up the frequency of cookouts and other casual events. We find ourselves spending less time with business contacts and more with family, neighbors and friends. Often that includes people ...

An earlier post talked about the importance of getting a professional headshot as a smart way to introduce yourself online and establish your brand. But do you know what potential clients are looking for in a photo? Leigh McMillan does. As ...

If your firm doesn't have vast experience in marketing, or in any of its parts, you have no way of knowing what to expect from your marketing efforts. Why shouldn't anyone expect a rush of clients, for example, from a single ad — unless you have ...

Apparently the jury’s out on whether traffic to your website's homepage is declining. My own analysis shows law firm homepage traffic has been relatively unchanged over the past two years, though law firm website strategist Robert Algeri says ...

Jay Harrington | You have the power to create an interesting and profitable practice that makes you indispensable, rather than expendable, in the minds of clients. You can go from being one of many to one of a kind.

Practice innovation — at least in terms of pricing, project management and process improvement (the three "P's") — is the focus of the Legal Marketing Association’s P3 Conference, which just wrapped its second year. We asked Steve Nelson to ...

Previous Attorney at Work posts have discussed how to use Twitter for maximum effect while assuming you have an interest in it as a marketing tool. But some lawyers say they do not have Twitter accounts because it is irrelevant to their practice.

The Annual Super Marketing Conference brings noted legal marketing experts from across the continent together in Boston (and is broadcast broadly beyond) to share their wealth of knowledge in a packed day of panels and presentations. The fourth ...

Your relationships with clients, colleagues and other referral sources ought to be the focus of your client development process and your web presence.

There's a lot of talk about lawyers and blogging. But do many really — blog, that is? If they do, how do they possibly find the time? And does blogging really bring them new clients? Yeah, we've wondered that, too. So we'll be speaking with a ...