Law Firm Marketing

If you don't know, paid search ads are the listings that appear at the very top of the page, typically in a tinted block, when you conduct a search online. Search ads can be a significant way to secure new clients for your law firm: In 2012, ...

I suppose there are still lawyers and law firms out there asking themselves the question: “What is it that clients want?” Some of them continue to invest a substantial amount of money and time in detailed surveys of their existing clients, ...

Question: "Why should we blog? We have a website. Clients hire lawyers because of a relationship, not because they see you on the Internet. Besides, a blog can be pretty self-aggrandizing. Other lawyers in the firm think the ...

No matter how they hear about you, there’s a pretty good chance that, at some point, people will search for your law practice online. What will they find when they perform these searches? What can you do, if anything, to influence what they see?

Social media is here to stay, and forward-thinking lawyers are taking advantage of the networking opportunities it offers. But what about when your consumer client seeks you out to connect on social media? Should you accept connection requests ...

Online local directories (like Google+ Local, Yelp and Avvo) attract billions of searches a month combined. Those searching include potential qualified clients looking for a certain type of lawyer in a certain location. They are not shopping for ...

Question: Is there any room for personality in your professional biography? You don't want to be boring, but how informal can you get? Today LMA experts, Seth M. Apple, Dorothy Rausa and Stacy A. Smith answer the question to make sure potential ...

Ever since Attorney at Work was in short pants, Friday has meant delivery of “The Friday Five” to your inbox. It’s our weekly collection of five … for lack of a better word … things: ideas, links, tips, you name it. ...

Every attorney I talk with likes to reminisce on the glory days of local search marketing, when doing well in “local search” was as simple as a full-size phone book ad, a call-tracking number — and maybe a few refrigerator magnets. While the ...

Recently, I needed a lawyer while out of state. I knew enough to know the law was different there — and that I was definitely going to need some expert advice. I also know more than a few things about how to find and engage a good lawyer. I ...