Let me tell you about my friend Jeremy. He’s the business development manager at an independently owned auto repair and tire shop that has several locations in the Phoenix area. Their competition is car dealerships and national discount tire ...
Ruth Carter - September 10, 2013Hashtags have long been a staple of social media sites like Twitter and Instagram, as well as Tumblr and Pinterest. Facebook’s new hashtag platform, launched in July, approaches hashtagging in a similar fashion. For the uninitiated, a ...
Jacob Sapochnick - September 4, 2013
What makes WordPress so appealing for blogs and even your law firm's website is that it works right out of the box but can also be customized with themes and plugins. Fred Faulkner - September 3, 2013
If you have a blog, chances are it is powered by WordPress. These days, more law firm websites use WordPress, too. For those who do not know, WordPress is an open-source blogging platform that has matured in many ways to a lightweight content ...
Fred Faulkner - September 2, 2013If you don't know, paid search ads are the listings that appear at the very top of the page, typically in a tinted block, when you conduct a search online. Search ads can be a significant way to secure new clients for your law firm: In 2012, ...
Court Cunningham - August 29, 2013I suppose there are still lawyers and law firms out there asking themselves the question: “What is it that clients want?” Some of them continue to invest a substantial amount of money and time in detailed surveys of their existing clients, ...
Jordan Furlong - August 27, 2013Question: "Why should we blog? We have a website. Clients hire lawyers because of a relationship, not because they see you on the Internet. Besides, a blog can be pretty self-aggrandizing. Other lawyers in the firm think the ...
The Editors - August 26, 2013
No matter how they hear about you, there’s a pretty good chance that, at some point, people will search for your law practice online. What will they find when they perform these searches? What can you do, if anything, to influence what they see?
Gyi Tsakalakis - August 12, 2013Social media is here to stay, and forward-thinking lawyers are taking advantage of the networking opportunities it offers. But what about when your consumer client seeks you out to connect on social media? Should you accept connection requests ...
Matt Spiegel - August 1, 2013
Online local directories (like Google+ Local, Yelp and Avvo) attract billions of searches a month combined. Those searching include potential qualified clients looking for a certain type of lawyer in a certain location. They are not shopping for ...
Mike Ramsey - July 24, 2013
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