Law Firm Marketing

Advice? I Hate Talking to Reporters

Seized by sweaty anxiety at the mere thought of speaking with a reporter? Perhaps a bit of professional advice will help set you up to master the interview. In today's launch of our regular new feature "Ask the Experts," three media-savvy ...

The Editors - December 11, 2012
Nurture Your Network for Success

We’ve all heard the adage: “It’s not what you know; it’s who you know.” In reality, of course, it’s both. You can’t be a successful lawyer, or any professional, without knowing both the who and the what. But the message behind the well-worn ...

Steven Taylor - December 5, 2012
Five Law Firm Website Turnoffs

While building my law firm’s website this year, I looked at quite a few law firm sites to learn what works and what doesn’t. In the process, I learned how hard it is to design and construct a site for a law firm. I also learned that many firms' ...

Ruth Carter - November 30, 2012
Women looking at laptop screen Optimize
Optimizing for Potential Clients

Many readers will require no introduction to the newest regular at Attorney at Work. Gyi Tsakalakis already has a following. He's been teaching social media and website best practices to lawyers for quite some time. His monthly column here, ...

Gyi Tsakalakis - November 28, 2012
Giving the Gift of Doing Good

For my birthday a friend had a tree planted in my honor in my home state of Ohio. (A tad amusingly, the friend’s last name happens to be Sycamore, but be that as it may….) Her gift put a huge smile on my face and was doubly appreciated because ...

Joy White - November 22, 2012
I Need Clients Now!

Everyone knows business development should be part of every day’s to-do list. Still, it’s the rare lawyer who hasn’t at least once experienced the sudden sinking feeling that comes when you’ve just finished your last client work and don’t know ...

The Editors - November 15, 2012
An Antidote to Clueless Lawyer Marketing?

You've gotten aggressive about marketing. You're winning the game, but mostly (and I say this in the kindest, gentlest manner) you're clueless. You're meeting with lawyers and community leaders to build your referral network. You're advertising ...

Lee Rosen - November 14, 2012
Engaging on Twitter: Be a Follower

In his much-anticipated ABA book Twitter in One Hour for Lawyers, Jared Correia says the best use of Twitter, and the one most calculated to drive your practice forward, is to engage with others with whom you share similar interests. One of the ...

Jared Correia - October 30, 2012
Young professional looking at question mark melater
The Hand Is Mightier Than the Sword

Law school provides aspiring lawyers with a ton of information. For example, I learned about the Constitution and I learned how to panic. While studying for the bar, I learned about commercial paper and I learned that I cannot grow a full ...

William Melater - October 9, 2012
The Business of You

The market for your talent today is an imbalanced one with far more talent than there are opportunities. In other words, employers are the buyers and it is definitely a buyers’ market. Given that, how should you think about and develop your ...

Arin N. Reeves - October 2, 2012
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