Law Firm Marketing

I graduated from law school 30 years ago. When speaking to law students about how to find a job today, I mostly cover the basics. But I draw on my own experiences, too, and offer one bit of advice rarely provided by most career counselors. I ...

Have you been thinking about writing a book? It can be a fantastic marketing tool that sets you apart from the pack—and you can leverage it to get media attention for your area of expertise. In the past, you had to pitch ideas to publishers, of ...

Seized by sweaty anxiety at the mere thought of speaking with a reporter? Perhaps a bit of professional advice will help set you up to master the interview. In today's launch of our regular new feature "Ask the Experts," three media-savvy ...

We’ve all heard the adage: “It’s not what you know; it’s who you know.” In reality, of course, it’s both. You can’t be a successful lawyer, or any professional, without knowing both the who and the what. But the message behind the well-worn ...

While building my law firm’s website this year, I looked at quite a few law firm sites to learn what works and what doesn’t. In the process, I learned how hard it is to design and construct a site for a law firm. I also learned that many firms' ...

Many readers will require no introduction to the newest regular at Attorney at Work. Gyi Tsakalakis already has a following. He's been teaching social media and website best practices to lawyers for quite some time. His monthly column here, ...

For my birthday a friend had a tree planted in my honor in my home state of Ohio. (A tad amusingly, the friend’s last name happens to be Sycamore, but be that as it may….) Her gift put a huge smile on my face and was doubly appreciated because ...

Everyone knows business development should be part of every day’s to-do list. Still, it’s the rare lawyer who hasn’t at least once experienced the sudden sinking feeling that comes when you’ve just finished your last client work and don’t know ...

You've gotten aggressive about marketing. You're winning the game, but mostly (and I say this in the kindest, gentlest manner) you're clueless. You're meeting with lawyers and community leaders to build your referral network. You're advertising ...

In his much-anticipated ABA book Twitter in One Hour for Lawyers, Jared Correia says the best use of Twitter, and the one most calculated to drive your practice forward, is to engage with others with whom you share similar interests. One of the ...