When it comes to their skill in the courtroom, or their mastery when engaging clients, lawyers are mostly a confident bunch. When the conversation switches to marketing, however, that happy feeling is often replaced with anxiety, aversion or ...
Chans Weber - March 29, 2018In the years it takes before your lawyering skills develop to where you can produce work product that clients will pay for, you cost your firm a lot more than you generate. That’s expected, but it doesn’t mean that in the interim you can’t ...
Mike O'Horo - March 27, 2018If you’ve decided to try your hand at video marketing, here are some steps to start promoting your video content.
Adam Stock and Stefanie Knapp - March 23, 2018When discussing business development, we often talk in terms of strategies — identifying top prospects, building niche practices or targeting selected referral sources, for example. But every now and then, I am reminded there are terrific ...
Sally J. Schmidt - March 19, 2018Ryan Nevin’s article “Ways to Get Clients After Hanging Out Your Shingle” has some great tips. He’s right that you should network with attorneys who don’t do what you do to get referrals. But that’s only part of the answer. You should also make ...
Dustin Cole - March 14, 2018Your big-picture digital marketing goal is likely straightforward and logical: Convert the prospects who find you online into clients. Achieving this goal requires time, attention and money. You just need to make intelligent investments that ...
Dan Goldstein - March 13, 2018Straight out of law school, I joined a small law practice. I didn’t start out as an associate with a large salary and plenty of document review projects to hit my hours. I had to eat what I killed and immediately begin bringing in clients. If ...
Ryan Nevin - March 7, 2018Welcome back to our "Year of Publishing Strategically." Having covered a variety of writing tips and tactics in this column, this year we are exploring the ins and outs of content strategy. Put another way, we are all about getting your content ...
Susan Kostal - March 5, 2018In the past, if you wanted to put call-tracking numbers on your local directory listings, you'd get some dirty looks. That's because 100 percent consistency in your NAP (name, address and phone) is critical. The thinking was that adding ...
Mike Ramsey - March 1, 2018Over the years, I’ve conducted thousands of client interviews to gather feedback on outside counsel. The discussion frequently turns to how a firm first started representing the client, leading to stories about what lawyers do well — or not so ...
Sally J. Schmidt - February 14, 2018