Law Firm Marketing

A client dinner is a beautiful thing. There’s food and wine and balloons and maybe a small token of appreciation. Somebody makes a speech that mentions “paradigm shift” 31 times and everyone falls asleep. Sometime between the main course and the ...

You need to have relevant content available online so that when prospects search for information that touches on your specific area of expertise, they’ll be more likely to find you. Whether published articles, guest blog posts, webinars, ...

Most of us have a generally good grasp of English usage and punctuation. The problem is that some usage and punctuation errors are so subtle and pervasive that we are tricked into thinking they are correct. Additionally, language use is ...

Hiring lateral partners and groups is a key component for success in today’s competitive law firm market. And while large firms get all the headlines for key coups, smaller firms have both more to gain and lose in recruiting talent. Winning in ...

Getting quoted in the media is one of the most effective ways for lawyers to raise their profile, gain credibility as a thought leader and attract clients. However, you may not have the time to cultivate relationships with the press or the ...

Lawyers hate math. At least most do. It’s why they became lawyers. Which means working with data isn’t appealing to most lawyers, either. But law practices are businesses, and these days, successful businesses leverage data to thrive. Here are ...

It’s no secret that if you make it easier for people to reach you using their preferred method, you’re going to get more contacts — ones that could convert to clients. Today, this is especially true of your website. While phone calls have always ...

One of the most challenging things about new business development is keeping your focus — and perspective. Especially when your billable hours are down or your calendar is emptying, it is all too easy, as my dad used to say, to “jump on your ...

Last month’s United Airlines overbooking debacle and the subsequent PR disaster and brand implosion has me thinking of the value of communicating clearly. There’s much to be critical of in United’s behavior and initial poorly worded erstwhile ...

There was a time not that long ago when I counseled lawyers not to spend too much time writing and publishing articles. Back then, they were largely passive, short-lived marketing efforts. Today, however, as clients conduct their own internet ...