Law Firm Marketing

It’s difficult to see the connection between starting a blog, which is essentially dropping your words into a space on the Internet, and actually increasing the amount of business coming your way. Much hay has been made about search engine ...

There are a lot of theories about what it takes to bring in business. One I always like to mention to lawyers is that it takes 10 to 15 good contacts to produce one client. Why so many? Because most of your contacts will not turn into clients.

Last week at ABA TECHSHOW in Chicago, Allison Shields and I chatted with lawyers about shaping their online ...

It's clear that legal marketers continue to be an ever-growing force for change at law firms of any size. With more than 1,300 attendees from around the globe, this week’s Legal Marketing Association (LMA) annual conference in San Diego was the ...

There’s a tricky balance that lawyers need to strike: staying focused on the "task at hand" while keeping an eye on the future. The task at hand involves acquiring technical skills — drafting, negotiation, deposition-taking — at a relatively ...

Your referral network is a living thing. If you don’t feed it and water it, it will die, and if you don’t prune it back occasionally, it will collapse under its own weight. If you’ve developed a network by identifying good sources and asking ...

Apple does something amazing. Of course, they do a lot of amazing things as they weave their technology into our personal and professional DNA, but they've nailed one thing for sure: the services side of their products. Just walk into an Apple ...

If you are proficient in social media basics and looking for a new online community, I recommend checking out Reddit. Reddit is a social media community made up of thousands of bulletin boards — called “subreddits” — on almost any topic you ...

“The Internet is the most powerful and pervasive platform on the planet,” said Federal Communications Commission Chair Tom Wheeler on February 26, 2015. Regardless of your area of practice, these three Internet-based actions should be the ...

A common frustration among lawyers is that their networks are too low caliber to provide access to decision-makers. If you have a business development plan, it is probably too generic to give you a meaningful edge over the competition. You wish ...