Law Firm Marketing

Apparently the jury’s out on whether traffic to your website's homepage is declining. My own analysis shows law firm homepage traffic has been relatively unchanged over the past two years, though law firm website strategist Robert Algeri says ...

There is no single path to a successful law practice. Over time, paths become blocked and new ones emerge. What worked 10 years ago may not work today. What works for some will not work for others. It's said business development is a ...

Practice innovation — at least in terms of pricing, project management and process improvement (the three "P's") — is the focus of the Legal Marketing Association’s P3 Conference, which just wrapped its second year. We asked Steve Nelson to ...

Previous Attorney at Work posts have discussed how to use Twitter for maximum effect while assuming you have an interest in it as a marketing tool. But some lawyers say they do not have Twitter accounts because it is irrelevant to their practice.

The Annual Super Marketing Conference brings noted legal marketing experts from across the continent together in Boston (and is broadcast broadly beyond) to share their wealth of knowledge in a packed day of panels and presentations. The fourth ...

Your relationships with clients, colleagues and other referral sources ought to be the focus of your client development process and your web presence.

There's a lot of talk about lawyers and blogging. But do many really — blog, that is? If they do, how do they possibly find the time? And does blogging really bring them new clients? Yeah, we've wondered that, too. So we'll be speaking with a ...

There are so many places to socialize online and way too little time. How can you make all of this socializing more efficient? That's what this post is about. First, a discussion of several social media management applications designed for the ...

Mitch Albom, who has been regularly employed as a sportswriter for the Detroit Free Press, has written songs for Warren Zevon and penned a few books, one of which is "The Five People You Meet in Heaven." Now, I’ve never read that book (per my ...

Question: Must we really spend money on a slick print brochure for our law firm when nearly everyone gets their information via the Internet? How can we use printed pieces most effectively? Law firm marketers Tina Emerson, ...