Law Firm Marketing

Branding. It's one of the most overworked and overanalyzed topics in the marketplace of ideas. Paradoxically, or perhaps consequently, it's also one of the most misunderstood. This misunderstanding isn’t a definitional one. There’s a general ...

If you’re a law firm owner or partner, you know the drill — when you’re not working in your business, you should be working on your business. For most of us, that includes a lot of networking — attending mixers, going to lunches, interacting ...

There are countless ways lawyers can and do compete with one another for work. We have price — what work costs; process — how work is performed; personality — the lawyer’s and her firm’s; place — one’s geographic location; principles — ...

As we enter the heart of summer, pleasant weather ramps up the frequency of cookouts and other casual events. We find ourselves spending less time with business contacts and more with family, neighbors and friends. Often that includes people ...

An earlier post talked about the importance of getting a professional headshot as a smart way to introduce yourself online and establish your brand. But do you know what potential clients are looking for in a photo? Leigh McMillan does. As ...

If your firm doesn't have vast experience in marketing, or in any of its parts, you have no way of knowing what to expect from your marketing efforts. Why shouldn't anyone expect a rush of clients, for example, from a single ad — unless you have ...

Apparently the jury’s out on whether traffic to your website's homepage is declining. My own analysis shows law firm homepage traffic has been relatively unchanged over the past two years, though law firm website strategist Robert Algeri says ...

There is no single path to a successful law practice. Over time, paths become blocked and new ones emerge. What worked 10 years ago may not work today. What works for some will not work for others. It's said business development is a ...

Practice innovation — at least in terms of pricing, project management and process improvement (the three "P's") — is the focus of the Legal Marketing Association’s P3 Conference, which just wrapped its second year. We asked Steve Nelson to ...

Previous Attorney at Work posts have discussed how to use Twitter for maximum effect while assuming you have an interest in it as a marketing tool. But some lawyers say they do not have Twitter accounts because it is irrelevant to their practice.