Law Firm Marketing

Previous Attorney at Work posts have discussed how to use Twitter for maximum effect while assuming you have an interest in it as a marketing tool. But some lawyers say they do not have Twitter accounts because it is irrelevant to their practice.

The Annual Super Marketing Conference brings noted legal marketing experts from across the continent together in Boston (and is broadcast broadly beyond) to share their wealth of knowledge in a packed day of panels and presentations. The fourth ...

Your relationships with clients, colleagues and other referral sources ought to be the focus of your client development process and your web presence.

There's a lot of talk about lawyers and blogging. But do many really — blog, that is? If they do, how do they possibly find the time? And does blogging really bring them new clients? Yeah, we've wondered that, too. So we'll be speaking with a ...

There are so many places to socialize online and way too little time. How can you make all of this socializing more efficient? That's what this post is about. First, a discussion of several social media management applications designed for the ...

Mitch Albom, who has been regularly employed as a sportswriter for the Detroit Free Press, has written songs for Warren Zevon and penned a few books, one of which is "The Five People You Meet in Heaven." Now, I’ve never read that book (per my ...

Question: Must we really spend money on a slick print brochure for our law firm when nearly everyone gets their information via the Internet? How can we use printed pieces most effectively? Law firm marketers Tina Emerson, ...

Ah, spring is in the air! The flowers are blooming, the birds are chirping and I have just received annual invoices from the two business organizations to which I belong. Between the two, I just paid about $500 for the opportunity to list my ...

What do Apple, McDonald’s, Nike and P&G have in common? Besides spending more than a billion dollars on advertising annually, these "B2C" (business to consumer) companies are turning to "B2B" firms for marketing inspiration. They do so with good ...

Every lawyer needs a good network. With fellow lawyers, yes. But you need lots of other people in your network as well. And not just because it's a source of good new business. Smart lawyers draw on (and give back to) their networks for ideas, ...