Solo and small firm lawyers are very much like "baseball men" prior to the Moneyball conversion. Once certain teams started making decisions based on hard numbers, rather than suppositions and unrefined projections, the new-school teams were ...
Jared Correia - May 6, 2014
I've got good news and ... er, weird news. First the weird: Whether you like it or not, you have become a media outlet. If you don't believe me, think for a minute about all the stuff — pictures, posts, emails, videos, opinions, reviews — that ...
Merrilyn Astin Tarlton - May 2, 2014
Let's say you're an average Joe who needs to find a local lawyer. Finding the right one can certainly be a difficult quest. Where do you start? Many might think a person's automatic first step would be to ask a few friends if they've used a ...
The Editors - April 23, 2014
Question: “After several networking lunches and casual meetings with a potential client, she invited me to come meet with her and her staff to “tell us what you can do for us.” What should I do? How can I make sure I stand out ...
The Editors - April 15, 2014
In this series, Oklahoma attorney Noble McIntyre has been offering tips on rolling out the welcome mat for clients and prospective clients. His first two posts provided pointers on phone etiquette and office appearance — but it's the people ...
Noble McIntyre - April 14, 2014
The Legal Marketing Association (LMA) held its annual conference last week in Orlando, Florida, attended by more than 1,200 professional marketers. The buzz focused on a range of topics, from adapting to the “new normal” and sophisticated ...
Mark Beese - April 11, 2014
The best way for potential clients to gauge chemistry and competence — short of meeting you in person — is by watching you in an online video. With a mere tap on their tablet or smartphone, they can get up close and personal for a sample of your ...
Drew Keller - April 10, 2014
Katy Goshtasbi provides an excellent yet simple definition of a personal brand: It's what people say about you behind your back. Essentially, it’s your reputation. As people have become more active on social media, though, the idea of a ...
Ruth Carter - April 9, 2014
Having a website is like having a puppy. Once you bring it home, you still need to feed it, play with it and keep it clean.
Karin Conroy - April 2, 2014
Would you like it if your law firm's website pages attracted more visitors from search engines? Improving your pages’ meta description tags can help.
Gyi Tsakalakis - March 26, 2014
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