Law Firm Marketing

Twitter lists are an easy way to group what flows through Twitter so that you can better organize the flood of information. I've found that Twitter lists are useful for all kinds of things — whether they're private so that you can keep tabs on a ...

After a certain amount of time on the front lines answering intake phone calls, you and your staff can become jaded and insensitive to callers looking for a lawyer. This is common and natural. It can also cost you tens of thousands of dollars in ...

News Flash: No one is looking at your law firm website.It’s true. Many lawyers don’t realize this. They equate “having” a website with people “visiting” their website. Ask if people are visiting the site and they say, “Of ...

In my early years, when I first started working as a law firm marketing director, I was preaching the benefits of obtaining client feedback but running into major resistance from management. About two years later, however, one of the senior ...

In this edition of "Ask the Experts," Legal Marketing Association members Paul Bonner, Stewart Hirsch and Stacy Smith take on the question, "I always have a hard time talking about my fees with potential clients. Do you have any tips?" ... The Editors - September 12, 2013

Let's start with a bold statement: It would be better to have no website at all than to have a poorly designed one with bad content and missing information.

Let me tell you about my friend Jeremy. He’s the business development manager at an independently owned auto repair and tire shop that has several locations in the Phoenix area. Their competition is car dealerships and national discount tire ...

Hashtags have long been a staple of social media sites like Twitter and Instagram, as well as Tumblr and Pinterest. Facebook’s new hashtag platform, launched in July, approaches hashtagging in a similar fashion. For the uninitiated, a ...

What makes WordPress so appealing for blogs and even your law firm's website is that it works right out of the box but can also be customized with themes and plugins. Fred Faulkner - September 3, 2013