In my early years, when I first started working as a law firm marketing director, I was preaching the benefits of obtaining client feedback but running into major resistance from management. About two years later, however, one of the senior ...
Sally J. Schmidt - September 17, 2013
In this edition of "Ask the Experts," Legal Marketing Association members Paul Bonner, Stewart Hirsch and Stacy Smith take on the question, "I always have a hard time talking about my fees with potential clients. Do you have any tips?" ... The Editors - September 12, 2013
Let's start with a bold statement: It would be better to have no website at all than to have a poorly designed one with bad content and missing information.
Mike Ramsey - September 11, 2013
Let me tell you about my friend Jeremy. He’s the business development manager at an independently owned auto repair and tire shop that has several locations in the Phoenix area. Their competition is car dealerships and national discount tire ...
Ruth Carter - September 10, 2013Hashtags have long been a staple of social media sites like Twitter and Instagram, as well as Tumblr and Pinterest. Facebook’s new hashtag platform, launched in July, approaches hashtagging in a similar fashion. For the uninitiated, a ...
Jacob Sapochnick - September 4, 2013
What makes WordPress so appealing for blogs and even your law firm's website is that it works right out of the box but can also be customized with themes and plugins. Fred Faulkner - September 3, 2013
If you have a blog, chances are it is powered by WordPress. These days, more law firm websites use WordPress, too. For those who do not know, WordPress is an open-source blogging platform that has matured in many ways to a lightweight content ...
Fred Faulkner - September 2, 2013If you don't know, paid search ads are the listings that appear at the very top of the page, typically in a tinted block, when you conduct a search online. Search ads can be a significant way to secure new clients for your law firm: In 2012, ...
Court Cunningham - August 29, 2013I suppose there are still lawyers and law firms out there asking themselves the question: “What is it that clients want?” Some of them continue to invest a substantial amount of money and time in detailed surveys of their existing clients, ...
Jordan Furlong - August 27, 2013Question: "Why should we blog? We have a website. Clients hire lawyers because of a relationship, not because they see you on the Internet. Besides, a blog can be pretty self-aggrandizing. Other lawyers in the firm think the ...
The Editors - August 26, 2013
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