Law Firm Marketing

You're a litigator—when people need you, they find you, right? But until they do, they don't think much about you. All your usual business development tactics seem doomed to fall on deaf—or, at the very least, uninterested—ears. So, how do you ...

"People don't want to hire at the bottom or middle of the barrel, they want to hire at the top of the barrel." At last month's Third Annual Super Marketing Conference, Boston lawyer David White pointed out that, "We're all experts, we all have ...

Legal question-and-answer sites—they're sometimes controversial but ultimately worth the effort. At least that’s been my experience. I’ve used legal Q&A sites as part of my San Diego-based criminal defense law firm’s marketing outreach and, ...

At a time when the supply of good, qualified lawyers exceeds the demand—and with so many options for finding legal advice or representation online—it is critical to differentiate your practice. To be found and hired, you need to speak clearly ...

Congratulations! Your law firm has a brand. In fact, maybe several. You may have no control over it, but when people hear your name and recognize it, they think ... something. So the first question is whether you want to control your law firm ...

If you use WordPress for your website or law blog (and you probably should), there are some basic optimizations you should consider making if you care about people finding your content in search engines. If you follow these optimization tips, ...

Thought leadership. It’s a new term for an old concept—writing and speaking to enhance your visibility and build a public perception of your expertise. Lawyers have used thought leadership as a marketing strategy since the very early days of law ...

Question: Ours is a three-lawyer litigation firm with high-profile experience in a narrow issue. Obviously we don’t have the luxury of an in-house marketing department like the big law firms. But we certainly have the capability to best them in ...

Despite LinkedIn's reputation as the social networking site for professionals, there are still skeptics who question its value. Most of the skepticism among lawyers arises from questions of confidentiality. That's natural. Holding information ...

It’s not always easy to convince lawyers that they should care more about client service. Too many genuinely believe their legal expertise is paramount—the only thing that truly matters when establishing their law practice’s reputation. ...