Search Result For: marketing
I will never forget the time an executive with a large international company told of his meeting with a law firm. He and a member of the in-house legal department had agreed to get together with three firm partners, ...
Sally J. Schmidt - January 20, 2014A few weeks ago, I was driving down C-470 listening to NPR, mentally checking my Christmas list and chatting with a passenger when a Science Friday feature about multitasking riveted my attention. (Which is really ...
Merrilyn Astin Tarlton - January 10, 2014In the quest to drive traffic to their law firm website, many regard search traffic as the Holy Grail. While both direct traffic and referral traffic can be highly valuable to business development efforts, there can ...
Gyi Tsakalakis - January 6, 2014A lot of lawyers spend good money to generate leads for new business through marketing, advertising, promotions and networking, in both online or offline venues. But much of that money is lost because of ...
Ryan Pitz - January 2, 2014Legal cloud computing software is no longer new. What I would define as the "modern era" of Internet-based legal systems — heralded by the launch of Rocket Matter (full disclosure, that is my company) and Clio in ...
Larry Port - December 19, 2013We all begin each new year with good intentions, but you know what they say about the road to hell. Most lawyers have some marketing and business development goals and objectives in mind. However, such goals often ...
Sally J. Schmidt - December 16, 2013When you open a solo law practice, especially early in your career, it’s easy enough to do everything yourself. Often you’re too poor to hire anyone anyhow, and if you haven’t yet built up your book of business, you ...
Ruth Carter - December 10, 2013Courtroom or boardroom, most lawyers know that when confronted with a wall of words an audience is more likely to nod off than to receive and retain information. Online, it's no different — and that's one reason ...
Kerstin Firmin - December 6, 2013Want your clients to be more open and honest with you? Make them feel at home. Sounds simple enough. A warm smile, an inviting office, and you should be all set! But what if their first interaction with your firm is ...
Katie Wilson - December 5, 2013For 25 years now, Bob Denney has been taking the temperature of the legal profession and sharing his firm’s observations on the most important business trends in the practice of law. We're pretty darn proud that ...
Bob Denney - December 3, 2013Sign up for our free newsletter.