One of a Kind
In today’s saturated marketplace of ideas, many law firms struggle to create content that connects with audiences suffering from information overload. Faced with this challenge, legal content creators have three options: give up, trudge on or get strategic.
To develop valuable, informative and entertaining content, you need a content strategy that leverages your firm’s collective brainpower and experience, while taking into account your resources, finite as they may be. As the old adage goes, it requires working smarter, not harder. … READ THE REST
She needs to just get on board,” Bob complained. “I keep telling her what to do, but she won’t stop trying to second-guess me.”
As I listened to his complaints, I wondered if he had even tried to hear what Mary wanted to say. She was pretty sharp and, despite a lack of experience, was quick to pick up on the key issues. Bob would do well to hear her out, but whether it was ego, insecurity or bias, he wasn’t able to open his mind to her perspective. It’s a common problem.
Most of us agree with the adage, “Any lawyer who represents himself has a fool for a client.” On a daily basis, I witness the root problem that spawned this saying: lack of self-awareness. This is a human foible not unique to attorneys, of course. But then again, we attorneys often feel more certain than most that we’re smarter and more important than “other” people.
Left unchecked, this can cause a whole lot of heartache and damage your practice to boot. … READ THE REST
It happens. You end up with a jury that is all one gender. That was the case in the trial of George Zimmerman, accused of second-degree murder in the death of Trayvon Martin. Six women sat on the jury, and the prosecutor misspoke, addressing them, “Ladies and gentlemen of the jury.”
What’s the issue here?
If, as an advocate, your habit is to say “ladies and gentlemen of the jury, ” you may sometimes be wrong. Imagine your jury of six burly, macho-men … READ THE REST
Nothing But the Ruth!
“I’ve got to start a blog.”
Those words came out of our new associate’s mouth as he walked into my office a few weeks ago. He had watched me open six new client files over the course of two days. I suspect, from his perspective (he graduated from law school last spring and joined the firm a few months ago), that blogging looks like a fast, easy way to build a book of business. But that’s not the case.
A lot of business owners — lawyers included — seem to think starting a blog is a quick-fix marketing plan. If you’re considering starting a blog, you have to think of it in terms of the long game. You’re not going to see results overnight. I started my own blog in 2010, and back then, I was happy if I had a double-digit readership each day. My readership has grown significantly since then … … READ THE REST
The Friday Five
There’s no shortage of advice on whether or not anyone should attend law school. In most discussions, the prominent concern is money. Is the cost of law school worth the Juris Doctor? Is the initial debt worth the eventual (and increasingly unlikely) partner payday?
In last week’s Friday Five, Annie Little asked five high-profile lawyers this” “Let’s say that you could return your law degree and get your money back. Would you?” Today, in Part 2, we hear from five more smart lawyers: Susan Cartier Liebel, Michelle Wodynski, Casey Berman, Liz Brown and Marc Luber. … READ THE REST
Time For a Change?
You know the feeling. You aren’t unhappy, but you aren’t ecstatic. You don’t dread going to work, but you linger longer than usual on that second (or third) cup of coffee before you head to the office. You wouldn’t say you are bored, but something is definitely off. Your instincts tell you to shake things up and get out of this rut.
Expand Your Comfort Zone: Steps for Change. We are all, to some extent, creatures of habit, but sometimes habit is the thing that’s weighing you down. … READ THE REST