Play to Win
Let’s say you just found out you have a rare illness. Suddenly, you are in the market for a specialty physician. You do some research, get some names and make an appointment with one or two doctors. What kind of conversation would you have? My guess is you would ask questions like: “Have you treated this illness before? How many times? What kinds of protocols or treatments have you used? What have been the outcomes? What can I expect?”
Well, for a lawyer, your clients and prospects are no different. If you’re a real estate attorney, a client may want to know how many shopping center leases you have handled. If you get a call from a client looking to buy a bank branch, she may want to know how long these acquisitions usually take. If you’re an employment litigator, a prospect may want to know how FMLA cases usually turn out.
Facts are powerful marketing tools. … Read The Rest
Friday Fit Five
You can track nearly everything related to fitness with an app or wearable, or some smart combination of the two: sleep, steps, heart rate, calories, nutrition … the list goes on. But do you really need to track your fitness? The answer is yes. … READ THE REST … Read The Rest
Traditional TV audiences are shrinking as more of us choose instead to view videos on mobile devices. We stream video on Netflix and Hulu and rely on sites like YouTube and Daily Motion to watch short clips, too. And, with so many people posting videos on social media, it’s easier than ever for a clip to be shared, reaching audiences they wouldn’t have been able to otherwise.
Video is a top tool for content marketers across all industries, allowing businesses to share their stories. For lawyers, video’s popularity is a prime opportunity for demonstrating your expertise.
Here are a few different ways to think about how your law firm can use video to reach new clients … READ THE REST … Read The Rest
The business meet and greet scene is fraught with potential pitfalls, even for the most confident among us. Here’s how to reduce embarrassing encounters at networking events, receptions and other occasions.
Do I Know You? Professional social encounters pose a handful of risks that we can group under the “am I supposed to know this person?” category. It takes a few cringe-worthy forms I’m sure we can all relate to … READ THE REST … Read The Rest
The Accidental Client
I can appreciate a well-crafted cocktail. But when I am in a situation where such beverages are being served, I never get involved in a conversation about someone’s legal problems. And I strongly encourage you to do the same.
Here’s a short story that explains why. … READ THE REST … Read The Rest
Nothing But The Ruth!
I am the queen of lists. At the end of every month, I write a list of goals for the following month. I have a running to-do list for every day. When I get to the office in the morning, the first thing I do is grab a Post-it note and write what I want to accomplish before I go home. Client work, of course, takes top priority, which means the other tasks in my professional life sometimes roll to the next day, or the next week, or the next month.
You get the idea. … READ THE REST … Read The Rest