The written word is only one way to express thought leadership. A better approach is a divisible content strategy that incorporates visual storytelling.
Jay Harrington - February 13, 2019Lawyers know they have to stay in contact. Otherwise, you risk missing out on work simply because too long of a gap between communications made the client or prospect forget you. But too many lawyers struggle to generate relevant welcomed ...
Mike O'Horo - February 7, 2019I’m all over this latest trend in law firm bios.
Susan Kostal - February 6, 2019The battle for the best (and worst) lawyer Super Bowl commercials.
Jeremy Kocal - February 2, 2019A poor-performing site won't help you convert leads into clients. Conduct a website audit that covers these basics.
Karin Conroy - January 31, 2019An email newsletter can be an inexpensive, easy way to make sure clients think of you the next time they need your services.
Laura Ernde - January 18, 2019Firms that choose to be mute stand out as the outliers. But not in a good way.
Susan Kostal - January 14, 2019Pay close attention to how you appear in location-based search results to stay competitive in your niche.
Matthew Laurin - January 10, 2019The results are in. Is social media bringing in new clients? Which sites are lawyers using most? Read all about our survey respondents' social media habits.
Susan Kostal - January 9, 2019By taking small steps each week to build your network, you will position yourself to attract better clients, maintain a consistent source of referrals and have more control over your practice.
Elizabeth Ferris - January 8, 2019