Law Firm Marketing

Before you can draw a line in the pricing sand, you have to have a replacement source of revenue.

Staring at a blank page? Tips from Susan Kostal to get your creative juices flowing.

Indiscriminate posting during a legal case can pose big risks for clients.

The biggest challenge in business development is inertia — not yours, but the prospect’s. Here are tips to get the prospect off the dime.

If a topic is important, there’s a way to make it engaging and palatable for your audience.

The written word is only one way to express thought leadership. A better approach is a divisible content strategy that incorporates visual storytelling.

Lawyers know they have to stay in contact. Otherwise, you risk missing out on work simply because too long of a gap between communications made the client or prospect forget you. But too many lawyers struggle to generate relevant welcomed ...

I’m all over this latest trend in law firm bios.

The battle for the best (and worst) lawyer Super Bowl commercials.

A poor-performing site won't help you convert leads into clients. Conduct a website audit that covers these basics.