Law Firm Marketing

What Lawyers Can Learn from Apple When Setting Billing Rates  

Last month, Apple unveiled its new iPhone X to much fanfare. Perhaps what created the most fanfare was its price. It starts at $999 — hundreds more than the older iPhone 7 and the brand-new iPhone 8.  You don’t need a Ph.D. in Economics to ...

Roy S. Ginsburg - October 16, 2017
holiday marketing
Five Ways to Create Holiday Marketing That Shines

Yes, it’s already mid-October. No, you’re not the only one asking, “How did that happen?” The holidays are right around the corner, and they seem to come earlier each year. One question I often get at this time of year is, “Are holiday marketing ...

Danielle Yocum - October 13, 2017
Three Reasons Google Is Your New Home Page

Basically, Google is the internet these days. Nobody says, “Go search this on the internet.” They say, “Google it.” Google's goal is to deliver to the searcher — you, me and your potential client — the most relevant content as quickly as ...

Mike Ramsey - October 11, 2017
What to Write? Ways to Find Ideas for Your Law Firm Blog

Figuring out what to write about on my blogs is a challenge I face every week, especially with our firm's patent blog. (I practice intellectual property, but not patent law.) I worry that my posts won’t be helpful or interesting enough to be ...

Ruth Carter - October 10, 2017
personal branding checklists for lawyers
Personal Branding Checklist for Lawyers

Most law schools don’t offer courses in branding, so how do you go about establishing a personal brand for your law practice and make your expertise visible? Here’s a checklist that can help get you started.

Candis Roussel - October 5, 2017
Keeping in Touch With Client Newsletters

It can be tough to keep up with the content hamster wheel. Especially if you are trying to keep pace with bigger firms that seem to push out client alerts 24/7. So don’t drive yourself crazy. Get off the wheel. There’s still a way to publish ...

Susan Kostal - October 2, 2017
Trees growing money increasing referrals
Five Ways to Generate Referrals on a Budget

Whether you are a solo attorney or in a big firm, the ability to generate business is critical to your success. But we all struggle with how to do it without draining our bank accounts. So here are some tips on how you can get a referral ...

Paul Cannon - September 29, 2017
rural
Representing Rural Clients from a Big-City Office: Think Beyond Technology

In rural areas across the U.S., people are experiencing a unique legal problem: Lawyers are hard to find. Aging rural lawyers are retiring, and no one is around to replace them. This means criminal defendants are more likely to take pleas ...

Nika Kabiri - September 26, 2017
law firm media mentions
Checklist for Making the Most of Media Mentions

Law firm media mentions can be great for business — but are you making the most of them? Here’s a handy checklist to follow.

Lisa Banks - September 25, 2017
prospective client
Magic Business Development Pill for Lawyers

A number of years ago, a good friend shared what he considers the "magic business development pill." It's simple. There are only two ingredients: 1) Make your conversation all about the client or potential client) and keep it about them; and ...

Mike O'Horo - September 19, 2017
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