Law Firm Marketing

When discussing business development, we often talk in terms of strategies — identifying top prospects, building niche practices or targeting selected referral sources, for example. But every now and then, I am reminded there are terrific ...

Ryan Nevin’s article “Ways to Get Clients After Hanging Out Your Shingle” has some great tips. He’s right that you should network with attorneys who don’t do what you do to get referrals. But that’s only part of the answer. You should also make ...

Straight out of law school, I joined a small law practice. I didn’t start out as an associate with a large salary and plenty of document review projects to hit my hours. I had to eat what I killed and immediately begin bringing in clients. If ...

Welcome back to our "Year of Publishing Strategically." Having covered a variety of writing tips and tactics in this column, this year we are exploring the ins and outs of content strategy. Put another way, we are all about getting your content ...

In the past, if you wanted to put call-tracking numbers on your local directory listings, you'd get some dirty looks. That's because 100 percent consistency in your NAP (name, address and phone) is critical. The thinking was that adding ...

Over the years, I’ve conducted thousands of client interviews to gather feedback on outside counsel. The discussion frequently turns to how a firm first started representing the client, leading to stories about what lawyers do well — or not so ...

Unfortunately, there is no template or set of instructions that works for every lawyer. I have seen a lot of tactics executed with varying degrees of success. What seems to work best is engaging in an activity that is natural to you. What do I ...

If you can't afford a marketing agency or a full-time SEO professional, Google Trends can give you valuable insights into search trends — and generate ideas for your website, blog and social media content. While it’s not the best tool for ...

One fact that's always acknowledged in this column is that good content requires effort. It requires yours (which equals time and money) or someone else’s (which equals less time but more money). When speaking, I’ve railed against random acts of ...

You passed the bar and got your first job in a law firm. Congratulations. Now it’s time to start becoming a rainmaker lawyer. “Whoa,” you say. “Slow down. Become a rainmaker lawyer? I still have to become a real lawyer. You know, one whose work ...