ARTICLES

The Trust Equation: The Most Important Formula for Developing New Business

Embrace Constraints to Build Your Legal Practice

How to Get ‘Lucky’ When Building Your Legal Practice

To Build Your Legal Practice, Do Things That Don’t Scale

Beyond Trends: Embracing the Enduring Laws of Legal Practice

17 Things I Wish I Knew as a First-Year Associate

Build Your Legal Practice With Client-Centric Selling

My Messy Process for Writing Long-Form Content

This Is How You Build a Book of Business

Scale: The Three-Step Formula to Grow a $1 Million+ Legal Practice

Four Productivity Building Blocks of Effective, Efficient and Happy Lawyers

Make Better Decisions by Only Making Them Once

Get Serious About Business Development and Start Taking Action (Even If It’s Imperfect)

Always Be Learning to Always Be Growing

30-Day Business Development Plan for Lawyers During the COVID-19 Crisis

Why Are You at the Office Until 10 p.m.?

5 Productivity Tips That Helped Me Get My Head Back Above Water

3 Ways for Young Associates to Get Off to a Fast Start

A Growth Mindset, Paired With Daily Deliberate Practice, Is Key to Lawyers’ Business Development Success

Junior Lawyers: Amplify Your Personal Branding With Intrapreneurship

Law Firm Marketing 101: Identifying Your Ideal Client

Four Tips for Writing Legal Blog Posts That People Will Actually Read

Want to Generate More Leads as a Lawyer? Write a Book

Four Simple Steps to a Lead-Generating Law Firm Website

10 Tips to Help First-Year Attorneys Cope With Stress While Working from Home

Guest Posting: A Powerful SEO Hack for Lawyers

Lessons From Aristotle: How to Write Persuasively and Build Your Personal Brand

How to Build a Powerful Personal Brand in the Attention Economy

Narrow Your Focus, Establish a Niche and Grow Your Law Practice

Redefining What It Means to Be ‘Responsive’ to Clients

Thought Leadership Marketing: Don’t Hold Back Your Best Ideas

Building Your Network: You’ll Regret Not Starting Sooner

Thought Leadership Marketing: Write for Someone, Not Everyone

How to Set Yourself Up for a Productive Day

Four Ways to Use LinkedIn to Become a Thought Leader

Consistent Action, Not a Perfect Plan, Is What’s Required to Build a Successful Legal Practice

10 Things Lawyers Should Stop Doing

How to Create LinkedIn Content That Resonates With Your Audience

Focus on a Marketing Activity You Enjoy and You’ll Be a More Effective Marketer

Introversion as Business Development Advantage

Ditch the Resolutions and Challenge Yourself Instead

Don’t Let Limiting Beliefs Stop You From Building Your Law Practice

Four Ways to Take Your Thought Leadership Marketing to the Next Level

Stand in the Shoes of a Reporter to Generate Meaningful Law Firm PR

5 Business Development Mistakes Lawyers Make (and What to Do Instead)

Build Trust and Add Value Through Legal Marketing: Principles to Follow During the COVID-19 Crisis

Who Has Time for Lunch? Try Collaborative Thought Leadership Marketing Instead

7 Statistics That Prove How Valuable Thought Leadership Marketing Is

It’s Time to Overcome Your Fear of Narrowing Your Focus

10 Maxims to Make Your Law Firm Marketing Better

My No. 1 Marketing Tip for Lawyers: Start a Podcast

Create a Digital Trail to Your Website Bio

Sell Yourself One Hour of Your Time Every Day

A Simple 3-Month Strategy for Lawyers Who Are New to LinkedIn

How to Become a Thought Leader

Legal Business Development Done Right: Plan and Execute

Divide and Conquer: How a Divisible Content Strategy Boosts ROI

Five Ways to Integrate Content Marketing Into Your Schedule

Thought Leadership Marketing for Lawyers

What’s Holding You Back? Building Your Book of Business Through Imperfect Action

Five Best Practices for Law Firm Content Marketing

A Young Lawyer’s Path to Prosperity: Build a Powerful Personal Brand

Provide More Value to Build Your Personal Brand

For a Young Associate, Practice Makes Perfect

Look in the Mirror: Associates Hold the Key to Their Own Happiness

Think Big, Act Small: The Cure for What Ails a Struggling Associate

How to Generate ROI as a Young Lawyer

The ‘Day 1’ Law Firm: Adopt This Jeff Bezos Mantra to Grow Your Practice

The Stoic Associate: How to Deal With Feedback and Worry Less

Three Tips to Overcome Impostor Syndrome as a Young Associate

Path to a Successful Legal Career: Learn to Love the Process

To Build Your Personal Brand, You Must First Embrace Discomfort

Break Up the “Conspiracy” by Resolving to Simplify This Year

Do You Own Your Brand?

Unleash Your Inner Creative to Build a Book of Business

Intrapreneurship: The Junior Associate Path to Business Development Success

Publish on LinkedIn Pulse to Establish Expertise

Compounding Returns for Content: An Evergreen Strategy

Are You Being a Lawyer or Building a Practice?

Put Your Creativity to Work (Yes, You)

Unlock Writer’s Block: Content Marketing Tips

Experiment Your Way to Legal Marketing Success

You Will Be Bullied — Be Prepared!

Bad Growth: Destructive to Your Law Practice

Wisdom Marketing: Building Trust, Loyalty and Respect

To Quote or Not to Quote: Either Way, Check Your Source

Turn Clients into Client-Advocates: The Brand Experience

Substance and Form: The Elements of a Lawyer Brand

The Expertise Effect: How Getting Narrow Can Grow Your Practice

From One of Many to One of a Kind

Shrink to Grow Your Law Practice

Get Back to Basics for Better Business Development