The Friday Five
Courtroom or boardroom, most lawyers know that when confronted with a wall of words an audience is more likely to nod off than to receive and retain information. Online, it’s no different — and that’s one reason infographics have become so popular. For this Friday Five, Kerstin Firmin has lots of good ideas for turning your packs of facts into infographics that engage, educate and (oh, yes!) entertain. … READ MORE
Want your clients to be more open and honest with you? Make them feel at home. Sounds simple enough. A warm smile, an inviting office, and you should be all set! But what if their first interaction with your firm is over the phone? How do you communicate that you’re there to help … when you’re not physically present to help? How do you gain a client’s trust?
Try these three trust-inspiring tips next time you’re on a call with a cautious client. … READ MORE
Mastering Client Care
The needy client is a multifaceted and challenging customer, usually driven by the forces of overwhelming anxiety. Although they appear in different guises, your rudimentary needy client is easy to recognize based on the unusually large number of phone calls, emails, unannounced visits — and perhaps even “coincidental” run-ins at your local coffee shop. It would be one thing if the needy client was prepared to reward you handsomely for your attentiveness, but often the needy client is also the first to complain about the size of the bill.
So, once you’ve decided to accept a needy client’s business, how do you lessen the client’s excess anxiety and transform the legal leg-clinger into a healthier state of independence? … READ MORE
Bob Denney's 25th Annual Trends Report
For 25 years now, Bob Denney has been taking the temperature of the legal profession and sharing his firm’s observations on the most important business trends in the practice of law. We’re pretty darn proud that Attorney at Work readers are the first to receive his 2013 “What’s Hot and What’s Not in the Legal Profession” report in its entirety. So what’s the outlook for a profession in a state of flux? … READ MORE
Website & Content Marketing Tips
Your law firm website is the core of your marketing efforts. Yet it’s easy to take it for granted. We know how it goes — you spend time and trouble getting it to work like you want, and then you move on to more urgent things. But, really, constant attention is needed to keep your website working for you. Sayre Happich has good ideas for doing just that, from the experts at the 2013 Legal Marketing Technology/West. … READ MORE
There are oh-so-many things to be grumpy about. We could start with politics. Or the traffic. Or even the coming holidays. But let’s not, eh? Being grumpy is just too easy.
Instead, let’s shoot for the flip side of grumpy and go for grateful this pre-Thanksgiving day. Take something as simple as the size of your law firm. How many times have you thought, “If only I was with a [fill in the blank] firm, it would be different!” The truth is … there’s something to be thankful about in any size law firm. To wit, consider these things. READ MORE