Meet this month’s Enterprising Lawyer, solo appellate specialist Walter Sargent. In 1996, Walter left the Colorado Springs office of a large Denver-based law firm to start his own solo practice focused entirely on appeals. The move was unprecedented. A senior lawyer at the big firm told him he’d starve within the first six months. Walter founded his new firm on the simple premise that—freed from the encumbrances and constraints of a larger firm—a first-rate appellate practice can offer cost-effective services to a wide range of clients. Walter, a former chess champion and top distance runner, has been among the Colorado Super Lawyers since 2006. … READ MORE
Play to Win
Thought leadership. It’s a new term for an old concept—writing and speaking to enhance your visibility and build a public perception of your expertise. Lawyers have used thought leadership as a marketing strategy since the very early days of law firm marketing, although the forums have evolved from articles [...]
The Friday Five
Ever open up Google Hangouts or Skype to hear someone (okay, you) say, “Cripes! Where did that come from?” when the camera captures a side of your office you rarely notice? It’s not your bobblehead collection. It’s that sloppy stack of papers threatening to topple and crush innocent passersby. Sure, you could adjust the camera angle and forget it … but maybe you should pull your head out of the computer and take a good look around your entire office space.
Like what you see? What does it tell clients about you? First impressions color the entire lawyer-client relationship. So for this week’s Friday Five, let’s talk law practice curb appeal. …READ MORE
Ask the Experts
Question: Ours is a three-lawyer litigation firm with high-profile experience in a narrow issue. Obviously we don’t have the luxury of an in-house marketing department like the big law firms. But we certainly have the capability to best them in the courtroom. We’re wondering if our small law firm has [...]
Social Media Basics
Despite LinkedIn’s reputation as the social networking site for professionals, there are still skeptics who question its value. Most of the skepticism among lawyers arises from questions of confidentiality. That’s natural. Holding information close is ingrained by the time you sit down to take the bar exam. But LinkedIn is marketing, not lawyering—and it’s tough to get someone to buy when you’re being cagey about things.
LinkedIn Is Where You Make Connections, Not Break Them. Lawyers new to LinkedIn frequently wonder how wise it is to accept LinkedIn connection invites from competitors. … READ MORE
It’s not always easy to convince lawyers that they should care more about client service. Too many genuinely believe their legal expertise is paramount—the only thing that truly matters when establishing their law practice’s reputation. But lawyers should not underestimate the impact of how they treat their clients: It’s [...]