The Friday Five
Let’s say you’ve been invited to speak at the annual meeting of a group of not-for-profits next month. Specifically, they want to know what, if anything, they should be worrying about relative to your specialty — say trademarks and brands. Easy-peasy.
You do the research to get up to date on current developments, get a little help pulling together slides and then pin on that name tag and hit the podium with enthusiasm. This is your area of expertise. You could do this in your sleep, right? Then, when you step away from the podium, you file your notes, toss your name tag and feel grateful that’s done so you can get back to the “real work.” Stop right there.
It’s a huge waste to do the work to give a speech and just leave it at that. Here are five more things you can do that might just double or triple (even quintuple?) your speaking engagement’s marketing impact. READ THE REST
Nothing But the Ruth!
The suicide of actor Robin Williams made many, including me, reflect on how problems related to depression and substance abuse can lead to desperate, irrational actions. Lawyers in general tend to be more susceptible to problems like these. Studies show that lawyers are three times more likely to suffer from depression than other professionals and the suicide rate for lawyers is nearly six times higher than for the general population. The American Bar Association estimated that up to 20 percent of U.S. lawyers suffer from substance abuse.
To dig deeper into these issues, I solicited input from James Kelleher, a Licensed Professional Counselor in Arizona, and Brian Cuban, a lawyer who has been open about his struggles with depression, substance abuse and other mental health issues. Cuban candidly shares his story of suffering and recovery in his book “Shattered Image.” … READ THE REST
Practice Management Technology
For legal technology, it’s been a year focused on start-ups, disrupt-style events, legal hackathons and competitions aimed at improving delivery of legal services. Meantime, developers of law practice management software want to help improve the business side of your practice, too — steadily adding features and apps that help track time and email, and handle invoicing, documents and client communications — and making it all seamlessly and securely accessible online. And on the new features front, September is shaping up to be a busy time for announcements, with news today from Rocket Matter, LexisNexis Firm Manager, CosmoLex, Amicus Cloud and more … READ THE REST
Let’s face it: Lawyers don’t think, talk or write like regular people. We’re trained not to. The systems we work in are bewildering. The language we speak is full of specialized terms. The documents we create are both written in our language and designed to work within the legal system, making them highly unfriendly to non-lawyers.
Regular people know this, and yet they come to lawyers every day (often unwillingly) for help with some of the most important issues in their lives. Many of them have little idea what to expect from this experience, except that whatever happens will probably be confusing and expensive.
It’s little wonder, then, that clients are anxious when they walk through your office door. You can’t avoid it at the start of your relationship, but you can alleviate confusion and anxiety if you do two things … READ THE REST
Whether you consider yourself “social media-savvy” or not, your prospective employees likely are. The days of placing want ads in the local paper are long gone. Certainly, you can post job listings on standbys like Monster.com, or aggregators like Indeed.com, to cover your bases. If you want to target your search to the people most likely to be a good fit, though, you need to go to the places where they are looking for a firm like yours. Today, for better or worse, that is online, using social media sites. READ THE REST
The Friday Five
Time is money. We all know it. But the fact is, we all have the same 24 hours each day, and it’s just not enough. And like everyone else, when the day ends, it seems like more has been added to our to-do list than has been removed. Want to regain some precious minutes? Here are five techy tips to help protect your most valuable resource — your time. … READ THE REST