The Friday Five
I once worked with a midlevel manager who, when advised of someone’s shoddy work or bad behavior, would inevitably respond with a simple, “Okay, I’ll tell her.” And that was exactly what he would do: Take the person aside, metaphorically hold his nose, and say something like, “You don’t write very well. You need to do a better job.” Then he would walk away, satisfied he’d done the really hard work that earned him the big bucks.
Unfortunately, I also observed there was rarely any change or improvement in performance. And he had a hard time keeping good people in his group.
The Anti-Godzilla: Helping People Grow. Here are five suggestions that can help you solve the problem at hand by motivating change. You want to allow the subject of your criticism to grow into the kind of team member you wish to have around. … READ THE REST
When lawyers and law firms get focused on “creating content” (for those of you living in caves, that’s what “writing” is now called), they think mostly about the subject matter. And that makes a lot of sense, for obvious reasons. But often forgotten is how to get that content in front of the intended “audience” — as “readers” are now known.
In the good old days, law firms distributed their content by the U.S. Postal Service: Copies of lawyer-authored articles and newsletters were stuffed into envelopes, labeled and then run through the closest postal meter. But this once-bedrock activity of legal marketing hit its peak sometime near the end of the last century. Marketing assistants and mailroom clerks everywhere are not sad that this era is long gone.
Content Syndicators Make It So Easy. We now live in the time of digital distribution, usually via email. But the inherent and entirely predictable problems of law firms (mis)managing their email lists has led to the emergence of “content syndicators” or “content aggregators” specifically for lawyers and their firms. … READ THE REST
The Court's Secret Music
Although it isn’t something I freely admit to my friends outside the legal world, I can share with you how much fun I routinely have on Oyez.org, the Supreme Court media site. If you haven’t checked out this site yet, do so immediately! … READ THE REST
Ask the Experts
Question: We’d like to start a client feedback program. What do we need to consider when implementing this type of program?
In this edition of “Ask the Experts from the Legal Marketing Association,” Jim Jarrell, Stacy Smith and Ian Turvill lay out the options for setting up a system for gathering and using feedback to improve your relationships — and your profits. READ THE ANSWERS
Let’s recap where we left off last time (in my post “When You’re Offered a Referral”): Your friend, Janice Brown, introduced you to a colleague, Jack, whom she believed to have a legal issue you could help with. Beforehand, you discussed with Janice whether she thought he would welcome the contact and how he might benefit from a meeting with you, let alone any ultimate legal advice. The introductory phone call to Jack went well, narrowing the focus on his current problem, and you agreed to meet to discuss it in depth.
It’s Time for That Sales Investigation Meeting. As an overview of some goals to achieve in your meeting with Jack, remember to reconfirm that the securities issue remains his priority — but be prepared to abandon it in favor of whatever is most pressing now. Whatever issue commands the agenda, learn the hard deadline for a solution and lead Jack through a dialog that results in him quantifying the economic importance of the problem. This not only reconfirms its priority, but also establishes a very high ROI for the cost:value relationship for your legal fees. … READ THE REST
Friday 5+ Tech Tips
In Friday Five+ Tech Tips, we invite law practice management and technology experts to share their favorite tips and tricks for tackling everyday quandaries that can prevent you from keeping your practice humming along smoothly. In the end, of course, it’s all about teamwork — and that’s this month’s Tech Tips 5+ topic. We asked a dream team of law practice technology pros for their best advice on collaboration tools for lawyers.
Here’s what’s up the sleeves of team members Heidi Alexander, Tom Lambotte, Tom Mighell, Jim Calloway, Dan Pinnington and Nora Regis. … … READ THE REST