Marketing & Business Development
The practice of law is stressful. And complicated. And, at times, frustrating. Legal marketing and business development need not be. Here are a few back-to-basics tips designed to improve your relationships with clients and colleagues. … READ MORE
The best law firm SEO results come from doing really good authentic marketing. While most people scour the web for the latest magic trick to drive more search traffic to their sites, the real magic SEO bullet for lawyers was cast long before the Internet even came into existence.
Pretend, for the moment, that we are living in 1985. The Internet’s Domain Name System is created (though you probably don’t care at that point). Actress Keira Knightley is born in March (you may not even care in 2014). U.S. President Ronald Reagan and Soviet Union leader Mikhail Gorbachev meet for the first time (I hope you care about that). And what else? A notable difference (or dearth) in the kind of marketing tools lawyers use today.
No Google. No Bing. No Yahoo. … READ MORE
The firm I work in is Windows-based, just like the vast majority of North American law firms. When our firm upgraded from Windows 98 to Windows XP, I became a much less grumpy techie. Windows XP delivered the holy grail of computing for me — stability! It wasn’t nearly as crash-and-burn-y and blue screen of death-y as its predecessors.
We lived in XP land for a long, long time. It was a lovely place to live and soon became the standard throughout the Windows business world. But those days are gone. In case you haven’t heard, Microsoft is done with Windows XP. At least it’s done with it as of April 8 (along with Microsoft Office 2003). Essentially, XP will become April Fools’ software because, after the 8th, Microsoft will no longer issue security updates for the XP operating system (Service Pack 3) — and no more hot fixes or support either. Nada. Nothing. Out of luck. … READ MORE
The Friday Five
You do remember that it’s Valentine’s Day today, right? Or have you been so busy with work, and life (and the Sochi games), you totally forgot? Maybe like some of us (gulp), you put off the gift-giving decision too long and now you’re in a panic. Well, don’t fret! Here are five ideas to help spark the romance — easily accomplished within a few hours’ time, max. (Already taken care of your valentine-giving? Good! Stash these ideas away for a rainy day.) … READ MORE
Nothing But The Ruth!
The goal of any blogger should be the same as any content creator — to provide value to readers in terms of information or entertainment. I can’t emphasize enough the value of sharing original source material with your audience, as well as providing the back story or explaining why something is relevant to readers. Effective blogging isn’t just about sharing the “what” but also the “why.” And whenever possible, you should incorporate storytelling because readers remember stories better than lessons alone. … READ MORE
You already know that Internet marketing for your law firm comes with many challenges. The biggest is simply determining what you need to do and how to get it done in the time you’ve allotted. Fortunately, there is an entire industry built around helping you, with information and tools for all levels of expertise. Here are just a few of the online marketing resources I think you will find most useful. … READ MORE