It’s true, the business of practicing law is changing. And what it means to do a lawyer’s work is changing right along with it. From time to time at Attorney at Work, we tip our hat to one of the many “enterprising lawyers” leading the charge. We find they have a few key things in common: Lots of energy, drive and creativity — and a crazy imagination. Victor Medina imagined Apple technology in the law office some time ago. He’s continued to fly that banner as organizer-in-chief of MILOfest, the annual conference where Mac-motored lawyers gather to compare notes. … READ THE Q&A
Friday Fit Five
According to the Pew Research Center, nearly half of adults in their 40s and 50s are living in the “sandwich,” not only working full-time and caring for their minor children but also caring for their elderly parents. I am part of this so-called sandwich generation, which carries the responsibility of child care and education, planning for retirement, and caring for parents. READ THE REST
Technology on the Edge
Wearable technology is a popular topic these days now that the Apple Watch has been released. And like wearable technology, 3D printing is popping up more and more. But the question remains, are these two technologies just fads or will they be around for the long haul? And even if they do increase in popularity, do they offer any practical use for lawyers?
The answer to that last question is yes. Lawyers are already using both types of technology to provide better, more effective representation for their clients. READ THE REST
“I’m selling ego to lawyers, Ross. I’m going to make a fortune.” — Actual quote from a marketing friend before starting a vanity directory.
Looking back, it turns out he miscalculated. It seems like he’s making closer to 10 fortunes.
May I make a request? Please let’s stop the madness. Let’s stop squandering precious marketing dollars on these superlative lawyer lists. Consider … READ THE REST
Ask the Experts
Like most new associates, you know you should probably focus on marketing, but where? In this month’s edition of “Ask the Experts from the Legal Marketing Association,” Tina Emerson, Jim Jarrell and Ian Turvill answer the question, “As a law firm associate, what should be my most important marketing and business development goals?” … READ THE REST
Hear the Bells
“Another end-of-year chore. What should we send out? Does anybody even care?” Those thoughts come to mind whenever it’s time to start thinking about sending a holiday card. It doesn’t have to be this way.
What have your clients heard from you this year? Was your last communication an email with legal documents, or … an invoice? If you think about it, the holidays are the perfect time to (literally) put something in your clients’ hands that will remind them of you in a personal way. Consider this: A printed card in the mail cuts through the clutter with a near 100 percent open rate!
Here are a few more things to consider before you sign off on your holiday card … READ THE REST