Daily Dispatch


Christmas is Coming!

Pros and Cons of Digital Holiday Cards

By | Aug.12.15 | 0 Comments

Mailbox-HolidayCard

With summer in full swing, it may be difficult to imagine Christmas and Hanukkah looming around the corner. But if the topic is holiday cards, it’s not too soon to knock a few big decisions off your to-do list, like … should we send digital holiday cards this year?READ THE REST

INTERVIEW

Victoria Aguilar, Enterprising Lawyer

By | Aug.11.15 | 0 Comments

Enterprising Lawyer

Who are these “enterprising lawyers”? Look for the more engaged and happier lawyers in the crowd. Deeply invested in the power of the work they do, they have ample interests beyond the practice of law as well. And they seem to have more energy for getting things done than anyone in the crowd. You probably know one — you may even be an enterprising lawyer yourself!

Today, meet Victoria Aguilar, the inventive attorney behind Uncommonly Smart HR, a human resources consultancy owned and operated by her Denver law firm, The AR Group. … READ THE INTERVIEW


Body Language

Convert “Resting Bitch Face” to “Neutral Alert”

By | Aug.10.15 | 0 Comments

RBF Kitten

Last week The New York Times brought the pop culture term and Internet meme “resting bitch face” (RBF) to the mainstream media with “I’m Not Mad. That’s Just My RBF.” Lots of discussion has ensued about the label, especially since it employs the word “bitch” and is directed at women.

Controversy and gender focus aside, it is a given that facial expressions are a critical part of your demeanor. The article points out that “as science has long proved, humans make judgments based on facial cues. Studies have found that people are less likely to find friendly looking faces guilty of crimes; people who look ‛happy’ are generally deemed more trustworthy, too.”

While it is entertaining to explore the links that come up when you Google “RBF,” there is a serious lesson in this for lawyers. … READ THE REST


The Friday Five

Guest Blogging: Five Ideas for Lawyers

By | Aug.07.15 | 0 Comments

Friday Five

Guest blogging? You are probably saying to yourself that you write enough as it is, and you couldn’t possibly take on another assignment. (And I feel your pain!) You spend most days creating documents and responding to clients, other lawyers and the court system. Plus, you probably maintain your own website and blog. Why on earth would you want to write a guest post on someone else’s blog?

The answer is fairly simple: credibility. By sharing your knowledge with more readers, you are establishing authority and building your practice. Guest blogging helps you achieve that in a few ways … READ THE REST


Optimize Online Marketing

Use Social Media as if Social Media Didn’t Exist

By | Aug.06.15 | 1 Comment

Optimize Online Marketing for Attorneys

A long time ago, lawyers earned new business by developing a reputation and building relationships. In the age of the social web, this really hasn’t changed at all.

But somewhere along the way, many lawyers forgot about the reputation and relationship stuff. They went online and did a bunch of “stuff” that was at best silly, at worst, harmful to their reputation. Of course none of it led to new clients. So, many of them concluded that social media and the Internet are largely a waste of time and just don’t work for lawyers.

Social media isn’t broken. The way that many lawyers are using it is.

That’s why I’m recommending that you use social media as if social media didn’t exist … READ THE REST


Press Relations

Three Deadly Sins of Crisis PR for Lawyers

By | Aug.05.15 | 0 Comments

media2

“I won’t dignify that with a response” may sound very “Downton Abbey,” but it won’t get you far when dealing with a potentially reputation-damaging crisis. Still, many litigants and their lawyers choose to handle a crisis in that way, which is not only ineffective but perhaps more harmful — to both your and your client’s reputation — than the crisis itself.

Here are a few rules of what not to do in such situations — what I call the “three deadly sins” of crisis PR for defendants and their counsel. … READ THE REST