Banish Fear, Uncertainty and Doubt
Okay, don’t get your knickers in a knot. We’re not talking about illicit affairs steaming up the supply closet, or after-hours trysts with clients. Today, in the first of a two-part series, Christy Cassisa is talking about an entirely different sort of love — it’s called companionate love, and new research shows it is good for employers, employees and even clients.
What Is Companionate Love? Companionate love refers to a type of emotional culture found in the workplace, one in which employees care for one another and relationships are based on warmth, affection and connection. … READ THE REST
Play to Win
At a recent Marketing Partner Forum, organizers presented the results of a Thompson Reuters survey of law firm marketers. Two points in particular jumped out at me: (1) The “most-important initiative” for the law firms was improving business development; and (2) the top challenge to business development was lawyer engagement.
The longer I work with lawyers, the more I am convinced that the problem firm management has engaging lawyers lies with the marketing/business development side of the house, not the other way around. Sure, there are some skeptical or even downright recalcitrant attorneys when it comes to marketing. But for most, I believe the lack of engagement comes because they haven’t found a way to be comfortable in their business development skin. … READ THE REST
The Friday Five
The modern world is a raucous symphony of noise. The squawks and pings of mobile devices are only the latest additions to a cacophony of rings, bells, announcements, conversations and other noises producing distractions, even stress, in our daily professional lives. Interestingly, getting things done — being productive — is largely a result of silence. In fact, the quieter we can make our internal and external worlds, the more productive we become. Here are five ways to leverage short periods of silence during the frenetic day. … READ THE REST
Last week, we asked a handful of legal technologists to be our reporters at LegalTech New York. The scoop? Cybersecurity topped the hot topics list (made hotter still with news that another big health-care company had been breached). But security shared the LTNY headlines with Monica Bay — the long-time Law Technology News Editor-in-Chief announced her retirement. As for new product bombshells, it’s relatively quiet out there, with upgrades, tweaks and collaboration among technology companies filling the news. Keeping things interesting, though, the ALM and the Stanford Center for Legal Informatics collaborated to bring in seven start-up exhibitors — and some fresh air.
Now, in their own words, here’s what our LTNY reporters found most intriguing. … READ THE REST
Nothing but the Ruth!
I shocked my contacts at the beginning of the year when I announced that I joined another law firm. (I know, I never thought it would happen either.) I am now of counsel at an IP boutique firm called Venjuris in Phoenix. I still have Carter Law Firm, though, for professional speaking and writing purposes.
Shifting from solo life to a multi-lawyer firm has been quite a change. … READ THE REST
SHOULD YOU GO?
Contrary to what some social media pundits would say, conferences where people show up and interact in person have not gone away. Not only are they around to stay, but most legal marketing pundits (including yours truly) agree that attending conferences can offer valuable business development opportunities. But how do you know whether a conference will be really valuable, especially since an out-of-town conference will likely cost a few thousand dollars and the loss of billable time? Your best bet is to weigh several factors. … READ THE REST