Ask the Experts
Question: For a smaller firm without a huge budget, what kinds of “creative perks” could we offer employees to show appreciation, to help boost morale and motivation?
The truth is, your employees are being asked to do more with less than ever before. If you’re a smart employer, you worry about keeping them happy and motivated. In this edition of “Ask the Experts,” three experts from the Association of Legal Administrators — Lori Ann DeMayo, Ceanne Herndon and Natalie Wagner — tell all about the morale-boosters at their own firms, and share some truly great ideas. … READ THE ANSWERS
In this “Power User” series, Vivian Manning has been teaching us the ins and outs of Microsoft Word Styles — helping us understand why they are so necessary and how to apply and customize Styles to suit individual tastes. But as Vivian explains here, Styles aren’t merely for glamming up documents, they can help you produce documents more efficiently, too. … READ THE POST
One of a Kind
“Click.” Did you hear that? That “click” was in your reader’s head. It’s the proverbial light bulb moment when something you wrote resonated and registered with your audience. Someone has taken notice. You’ve just formed a relationship.
That click? That’s the sound of your content marketing working. … READ THE REST
The Frightening Five
This is the time of year when the things that go bump in the night come out to play. In honor of all that’s spooky, here are some of the most terrifying issues that the legal industry’s facing today, including attorney burnout, data security and … being female. … READ THE REST
You are probably too busy practicing law to spend a whole lot of time perfecting your presence on social media. But research shows that clients will hire you based on what they find — or don’t find — about you online, especially on LinkedIn.
What can you do if your social media presence is lacking? At the recent Legal Marketing Association – Bay Area Chapter Tech Conference, Brad Shepard discussed these simple strategies to help lawyers make a better impression on LinkedIn. … READ THE REST
Ask the Marketing Experts
Question: I need help with my “elevator speech.” When I begin to tell people about my practice, I tend to get flustered and embarrassed. Do you have any advice that would help me feel more comfortable telling people about my business?
In this month’s Ask the Experts from the Legal Marketing Association, business development pros Lynne Franklin, Tina Emerson and Jim Jarrell share great tips to help you prepare, relax and get it right — every time. READ THE REST