Play to Win
I have long believed that one of the most effective ways to build business is to build communities. And, with the popularity of social media, this view has only been reinforced.
Seth Godin, the popular author and speaker, uses the term “tribes.” He says human beings have always been part of tribes, which he defines as follows: “A tribe is a group of people connected to one another, connected to a leader and connected to an idea. A group needs only two things to be a tribe: a shared interest and a way to communicate.”
How does this concept translate to your marketing and business development activities? In myriad ways! Here are but a few examples … READ MORE
The Friday Five
For the past nine years, ReidMyBlog’s Reid Trautz has been publishing his annual guide to holiday gifts coveted by lawyers — just in time to inspire families and friends of lawyers to choose just the right thing. We couldn’t resist asking for an early look at the 2013 list. And for this Friday Five, Reid delivers the goods. Who’s feeling all merry and bright now?
Ninth Annual Holiday Gift Guide for Lawyers
Nothing trite. Nothing cliche. Just lots of specific ideas for those hard-to-please attorneys! You can see the complete 2013 Holiday Gift Guide for Lawyers posted on ReidMyBlog.com, but here are five of my favorites. …READ MORE
Collegiality is often viewed as a defining hallmark of a felicitous legal career. With the advent of virtual offices and the tethering of humanity to Internet devices, though, much of what made for traditional law firm interaction has vanished from the scene like a meteor-struck Yucatan dinosaur. What if there was a way to bring it back (even expand it), by using the very same technologies that served to rot out the personality of professionalism in the first place?
Well, Mootus, a question-and-answer service for lawyers, is making the attempt. … READ MORE
DRIVE TRAFFIC TO YOUR LAW FIRM WEBSITE, PART THREE
Now that you’ve mastered the basics of web traffic sources for your law firm’s website, and embraced the importance of direct traffic, it’s time to tackle referral traffic.
Referral traffic is made up of visitors from other websites around the web. They are the visitors who get to your site by clicking links on other sites. For example, let’s say you write a blog. Let’s also assume that at the end of posts, you include a link to the profile that appears on your law practice’s website. People who read your post and click the link to your bio page will register as referrals to your website from your blog.
There are countless ways to generate referral traffic. Online commenting, social sharing and guest blogging are among the most common. But of course, what you share and where you share it, matters. … READ MORE
Computer security can’t be stressed enough in law firms. It’s tempting to think you personally don’t really have to pay attention to “security stuff,” or that your firm is “too little” for bad guys to be interested in. But you’d be wrong. As with so many things, size is not important when it comes to client data security and confidentiality.
So while you may be tempted to face-plant or claw your eyeballs out from boredom when security issues come up, I urge you to resist. Basic law firm computer security practices aren’t just for the experts — they’re for everyone. … READ MORE
Law Firm Holiday Card Survey
There is significant debate in law firms about whether to produce electronic holiday cards or mail a printed card to clients. People want to know what works best so, in the absence of any definitive research, I took an online poll to find out what lawyers, themselves, like to receive.
The result? Of the 140 lawyers and law firm professionals surveyed, 62 percent said they preferred receiving printed holidays cards. That’s right, printed.
Only 10 percent said they would prefer to receive an e-card, and 28 percent reported it didn’t matter what kind of card was sent. We got responses from corporate, transactional, defense, family law and plaintiff’s attorneys who work in local, regional and national firms. READ MORE